Media Design Workshop at HfG Karlsruhe, held by The Product, Spring 2011
Our everyday life is more and more captured and stored as digital data. The promise says that an extensive collection of data can be translated into objective information, whereas the translation of data depends on the subjective selection of algorithms and devices.
The digital Rube Goldberg Processor articulates this subjectivity of data by transforming a flickr image in an endless cycle of interconnected computers and algorithms.
Communication Design Department
Prof. Florian Pfeffer
designteam: HEYHEYHEY - Frank Winnubst - Bas van Raay - Bart Bekker - Kor Smeenge - Jeroen Hezemans - The Cre8ion.Lab: Bas van Hout - Loek Jurres - Jorg van Keulen - Colin Raaijmakers - Joran Quinten - Kal Konings
To be visited during the Dutch Design Week, October 23 - 31.
In full he is called Melvin the Magical Mixed Media Machine, but he also listen to the short version Melvin the Machine. And to make it even more difficult he is also a Rube Goldberg or, if you like, a Pitagora Suicchi. As long as you picture yourself a machine that is deliberately overconstructed in such a way that it carries out a very simple task in an extremely complicated way, often in the form of a chain reaction.
This ‘machine’ that will be assembled by means of a contemporary crowd-sourcing method is not in fact a design machine. Instead of actually designing a product, it mainly provides an insight into the design process. The makers, the designer duo HeyHeyHey, are after what they call the 'super moment' and the experience of it, rather than an end result.
However, the machine will leave traces behind, things that are released during the process. And because this is - very 21st Century - a 2.0 version, as well as a pile of analogue cog wheels it contains various digital elements. It makes use of twitter and Facebook, and is being filmed and photographed as if it were a superstar.
Melvin the Machine will be dozing quietly at MU throughout the Dutch Designweek 2010. Operated by two laboratory assistants/professors, the machine will be made ready for use, with the process being restarted over and over again.