Solar energy is the main business of our client Austria Solar. That´s why we thought about how we could put this energy to paper. The result: the first annual report powered by the sun. Its content remains invisible until sunlight falls on its pages.
“The Solar Annual Report 2011 – powered by the sun”
client: austria solar
agency: serviceplan campaign
chief creative officer: alexander schill
creative director: christoph everke, cosimo möller, alexander nagel
art director: matthäus frost
graphic design: matthäus frost, mathias nösel
copywriter: moritz dornig
account: christina paulus, stefanie zillner
production: melanie dienemann
photographs: michele di dio
printing: mory & meier
Utilizing the theory of electrostatics, we have designed a low-cost human-computer interface device that has the ability to track the position of a user's hand in three dimensions. Physical contact is not required and the user does not need to hold a controller or attach markers to their body. To control the device, the user simply waves their hand above it in the air.
Meet Nick Sambrato. He runs a print shop in Orlando, Florida called Mama's Sauce.
Nick isn't a very smart guy. At a time in history when the print industry is pouncing from one space-age technological advancement to the next, Nick has decided to take a giant leap backwards into the industrial revolution.
Meet the Kluge letterpress. An 2,000 pound, cast iron, electric powered monstrosity of vacillating rods, giant spinning wheels and pneumatic hoses. The Kluge is Nick's weapon of choice in his battle against the future.
So why does Nick use the Kluge? A clearly outdated, cumbersome and obsolete machine? The same reason any craftsman uses any tool: for the quality of the finished product. A letterpress offers a tangible, three-dimensional look and feel to the printed image that no other technology can replicate.
Let Nick take you on a trip back in time as he runs through the process of turning an ordinary piece of paper stock into work of art.