A Scubaboy Inc project about some of our favourite places to eat and drink in the city we call home.
As a studio we've wanted to pursue more self-initiated work for a long time. The desire to push our work in ways that isn't always possible on client led briefs needs to be satisfied somehow, so we decided to write our own brief and see what happened.
Food and drink seems to play an important role in the daily life of the studio, whether it's looking for an excuse to go out for lunch or getting everyone together for a meal out to celebrate, so it seemed like reasonable topic to start with.
We were also keen to do something that celebrated Bristol, a city we're very proud to call home, so we decided to make a film that combined our love of good food and drink with the fine array of independant businesses we find ourselves in regularly.
Once we had whittled the huge list of Bristol places down to something manageable we set about developing a treatment. Stef had been keen to experiment with animating in Photoshop for a while so we thought this would be an ideal opportunity to try it out.
The process involved designing a scene for each establishment we were featuring using a mixture of photos, live action and very simple guide 3D sequences. We then took these assets and animated them as simply as possible to allow us to work out the timings of whole film.
Once this animatic was locked, we assembled a small team to take on the task of drawing the frame by frame animation over the existing piece to create a traditional and homely style to show of the places and food we love in Bristol!
In this campaign for Tide Pods we teamed up with the wonderful Aniboom and Saatchi & Saatchi NY to bring Tide Pods to life in colourful 15 second spots. Check out the other spots and on our Behance page: behance.net/gallery/Tide-Pods/15353833
Client: Saatchi & Saatchi for Proctor & Gamble
Direction: Persistent Peril
Illustration: Garth Jones, Mark Billington
Animation: Garth Jones, Mark Billington, Ginny Jones, Emma Wakley
Producer for PP: Sam Bourner
Producer for Aniboom: Yonny Zaffrani, Yael Cesman, Hila Liberman-Shemesh