1. When the IVCA approached us to create the opening titles for the IVCA Awards 2012, we jumped at the chance.

    We saw this as an opportunity to break away from conventional award openers. Inspired by the new and refreshed IVCA award categories, the concept was to connect analogue crafts associated with traditional film and video and present them visually in a more modern and digital way.

    This was done using a blend of 2D and 3D animation with real life objects (which were shot in a studio) composited into frame. The final touch was to use simple typography that introduced each award category within the scene.

    A Jack Morton Worldwide Production.

    # vimeo.com/38355691 Uploaded 18.6K Plays 14 Comments
  2. Stop motion title sequence for Dutch science show "Het Klokhuis" (The Apple Core). It is Hollands oldest youth television show, covering everything from the history of dinosaurs to how an iPhone is made.

    This was commissioned by advertising agency Kesselskramer, produced at Nexus Productions, and was made in collaboration with model maker / sculptor Jethro Haynes. The apples and core models were built using 3D printing technology in order to maintain the logo shape.

    There's an in-depth article about the making of this title sequence here:

    Client: NPS
    Agency: KesselsKramer
    Creative Team: Christian Borstlap
    Agency Producer: Pieter Leendertse

    Production Company: Nexus
    Director: Johnny Kelly
    Executive Producers: Christopher O'Reilly & Charlotte Bavasso
    Producer: Luke Youngman
    Production Manager: Jo Bierton
    Creative Development: Beccy McCray

    Model-maker: Jethro Haynes
    3D printed model design: Ben Cowell, Matt Clark
    Animators: Matthew Cooper, Tine Kluth
    Runner: Xaver Böhm
    Compositing: Alasdair Brotherston

    Director of Photography: Matthew Day
    Filmed at Clapham Road Studios

    Music: Harry Bannink
    Sound Design: FC Walvisch Amsterdam


    # vimeo.com/9017221 Uploaded 198K Plays 56 Comments
  3. Double-exposures in motion.

    SXSW Excellence in Title Design 2014 – Finalist
    Desktop Magazine's Create Design Award for Motion 2013 – Winner
    Australian Production Design Guild Award for Title Design 2013 – Winner

    Breeder was invited back to create the opening titles for Analogue/Digital, so once again, we threw ourselves into the project and didn't hold back. This year, we developed an ambitious aesthetic based upon the idea of double exposure, inspired by Alabaster's amazing track and the conference's program design. We worked around the theme of binary, juxtaposing the urban sprawl and nature, black and white, flight and fall, and unification and disintegration. It was a labour of love and we couldn't be prouder with the end result.

    BREAKDOWN VIDEO: vimeo.com/breeder/adbne2013-breakdown


    Creative Direction: Joyce Ho
    Producer: Adam Sebastian West
    Cinematography: Chris Morris, Alex Gee, Adam Sebastian West
    Editing: Alex Gee
    Design Lead: Joyce Ho
    Design: Alex Gee, Timothy Lovett, Jai Mitchell
    Compositing: Chris Morris
    Animation: Alex Gee, Joyce Ho, Grayson Huddart

    Starring: Abagail Pirie, Anthony Trojman

    Sound by ALABASTER

    # vimeo.com/66487989 Uploaded 205K Plays 175 Comments
  4. We had the great privilege of working with Analogue/Digital Creative Conferences to design opening titles and video for their 2012 conference on the Gold Coast. Held annually on the Sunshine Coast and Gold Coast, the conferences are a guiding light for next-generation creative types, and feature world class presenters from the most sought after companies, galleries and establishments. Working from an open brief, we created a piece which we think gets at the core of what A/D aims to achieve; to inspire and encourage people to break free of the mold, and do whatever they feel it takes to make a difference.

    Production by BREEDER.

    Creative Direction: Joyce Ho
    Producer: Megan Griffiths
    Cinematography: Chris Morris
    Editing: Alex Gee and Joyce Ho
    Colour: Alex Gee
    Concept: Timothy Lovett

    Styling: Sarah Birchley
    Make-Up: Lauren Chalmers

    Staring: Andy Balzat, Tom Flanagan, Mathew Merryweather, Holly Ryan, Emma Sparks, Carl Watney, Ella Watney, Mary Watney

    Sound Design by: Alabaster

    # vimeo.com/51121287 Uploaded 3,594 Plays 2 Comments
  5. Opening titles for OFFF 2013 Cincinnati


    Design and Direction: Onur Senturk
    Graphic Design and Type Treatment: Ipek Torun ipektorun.com/
    Sound and Music: Cypher Audio cypheraudio.com/

    Offf Festival has been a multicultural design conference event for years. From the beginning, I wanted to explore a different approach. Titles was executed with diverse ranges of techniques to underline sub-context, gathering different imagination, disciplines, mediums and artists.

    Used techniques vary from computer graphics to live action, macro photography to photocopy art. One single concept unifies the variation. It is the simplicity. In contrast with the strong imagery typography plays a subtle role, placed in the centre with only two weight variations of a geometric typeface.

    # vimeo.com/61217305 Uploaded 128K Plays 87 Comments

Opening Titles

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