When the IVCA approached us to create the opening titles for the IVCA Awards 2012, we jumped at the chance.
We saw this as an opportunity to break away from conventional award openers. Inspired by the new and refreshed IVCA award categories, the concept was to connect analogue crafts associated with traditional film and video and present them visually in a more modern and digital way.
This was done using a blend of 2D and 3D animation with real life objects (which were shot in a studio) composited into frame. The final touch was to use simple typography that introduced each award category within the scene.
A Jack Morton Worldwide Production.# vimeo.com/38355691 Uploaded 18.6K Plays 887 Likes 14 Comments
Stop motion title sequence for Dutch science show "Het Klokhuis" (The Apple Core). It is Hollands oldest youth television show, covering everything from the history of dinosaurs to how an iPhone is made.
This was commissioned by advertising agency Kesselskramer, produced at Nexus Productions, and was made in collaboration with model maker / sculptor Jethro Haynes. The apples and core models were built using 3D printing technology in order to maintain the logo shape.
There's an in-depth article about the making of this title sequence here:
Creative Team: Christian Borstlap
Agency Producer: Pieter Leendertse
Production Company: Nexus
Director: Johnny Kelly
Executive Producers: Christopher O'Reilly & Charlotte Bavasso
Producer: Luke Youngman
Production Manager: Jo Bierton
Creative Development: Beccy McCray
Model-maker: Jethro Haynes
3D printed model design: Ben Cowell, Matt Clark
Animators: Matthew Cooper, Tine Kluth
Runner: Xaver Böhm
Compositing: Alasdair Brotherston
Director of Photography: Matthew Day
Filmed at Clapham Road Studios
Music: Harry Bannink
Sound Design: FC Walvisch Amsterdam# vimeo.com/9017221 Uploaded 198K Plays 3,227 Likes 56 Comments
Double-exposures in motion.
SXSW Excellence in Title Design 2014 – Finalist
Desktop Magazine's Create Design Award for Motion 2013 – Winner
Australian Production Design Guild Award for Title Design 2013 – Winner
Breeder was invited back to create the opening titles for Analogue/Digital, so once again, we threw ourselves into the project and didn't hold back. This year, we developed an ambitious aesthetic based upon the idea of double exposure, inspired by Alabaster's amazing track and the conference's program design. We worked around the theme of binary, juxtaposing the urban sprawl and nature, black and white, flight and fall, and unification and disintegration. It was a labour of love and we couldn't be prouder with the end result.
BREAKDOWN VIDEO: vimeo.com/breeder/adbne2013-breakdown
Creative Direction: Joyce Ho
Producer: Adam Sebastian West
Cinematography: Chris Morris, Alex Gee, Adam Sebastian West
Editing: Alex Gee
Design Lead: Joyce Ho
Design: Alex Gee, Timothy Lovett, Jai Mitchell
Compositing: Chris Morris
Animation: Alex Gee, Joyce Ho, Grayson Huddart
Starring: Abagail Pirie, Anthony Trojman
Sound by ALABASTER# vimeo.com/66487989 Uploaded 205K Plays 9,905 Likes 175 Comments
We had the great privilege of working with Analogue/Digital Creative Conferences to design opening titles and video for their 2012 conference on the Gold Coast. Held annually on the Sunshine Coast and Gold Coast, the conferences are a guiding light for next-generation creative types, and feature world class presenters from the most sought after companies, galleries and establishments. Working from an open brief, we created a piece which we think gets at the core of what A/D aims to achieve; to inspire and encourage people to break free of the mold, and do whatever they feel it takes to make a difference.
Creative Direction: Joyce Ho
Producer: Megan Griffiths
Cinematography: Chris Morris
Editing: Alex Gee and Joyce Ho
Colour: Alex Gee
Concept: Timothy Lovett
Styling: Sarah Birchley
Make-Up: Lauren Chalmers
Staring: Andy Balzat, Tom Flanagan, Mathew Merryweather, Holly Ryan, Emma Sparks, Carl Watney, Ella Watney, Mary Watney
Sound Design by: Alabaster# vimeo.com/51121287 Uploaded 3,594 Plays 62 Likes 2 Comments
Opening titles for OFFF 2013 Cincinnati
Offf Festival has been a multicultural design conference event for years. From the beginning, I wanted to explore a different approach. Titles was executed with diverse ranges of techniques to underline sub-context, gathering different imagination, disciplines, mediums and artists.
Used techniques vary from computer graphics to live action, macro photography to photocopy art. One single concept unifies the variation. It is the simplicity. In contrast with the strong imagery typography plays a subtle role, placed in the centre with only two weight variations of a geometric typeface.# vimeo.com/61217305 Uploaded 128K Plays 4,350 Likes 87 Comments