Augmented Reality

How do you sell a car like the new 2012 Beetle? You shoot a fun ad that showcases the car from all angles. The more difficult question is how do you wow the pants off people with the ad? You let them experience it in 3D!

The resulting app uses AR to project 3D animations onto actual surfaces such as billboards and bus shelters when you point your iPhone or iPad at them. The Beetle comes flying out of the ad and jumps off ramps, right on your mobile device!

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Augmented Reality

Simon Spencer-Harvey Plus

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