Late last year we were approached by Skrillex’s record label, OWSLA, to direct and produce a video for his Dog Blood project. Dog Blood is Skrillex and Boys Noize and their single ‘Chella Ride’ is a high octane EDM track that needed something dirty and trippy.
We jumped at the chance of working with them and set out on a journey to create our most elaborate and detailed animation to date, mixing multiple techniques such as 3d, 2d, cel animation and live action footage to create a hybrid style that feels unique to the project. It was a rare chance to get the entire studio involved as well as a chance to collaborate with our sister company ilovedust on the design.
Creative director: Ingi Erlingsson
Art directors: Ewen Stenhouse, Oliver Munden
Producer: Ant Baena
Layouts / Storyboards: Jonathan Djob Nkondo
Design: Oliver Munden, Ben Beach, Ewen Stenhouse, Max Englehart, Stefan Falconer, Marie Ecarlat, Emmanuel Lantam
2D Animation: Tim Whiting, Stefan Falconer, Max Englehart, Eliza Cioca, Phillip Engström
3D Animation: Henry Purrington, Tom Purrington, Alex Fernandez, Benjamin Tron, David Calvet
Compositing: Alex Fernandez, Stefan Falconer, Max Englehart
I think it was in the time of spring 2012, when I came across David Shiyang Liu's lovely piece of work about Ira Glass. It was the most inspiring and motivating video I had ever seen in my life. I watched it over and over again, listened to Ira Glass' voice, and told myself, that I am not the only person who is constantly disappointed about the gap between one's taste and one's skills. Later in 2012, I decided to do my own filmed version of Ira's interview - using my own language to tell his message. It took me about a year from concept to upload.
I made it for myself and for anybody who is in doubt about his/her creative career. I also think that Ira Glass' message isn't only limited to the creative industry. It can be applied to everyone who starts out in a new environment and is willing to improve.
Ira Glass, whom I've never met in real life, but who had such a big influence on my development. Thank you for telling beginners what nobody else does.
David Shiyang Liu for the video that inspired me to start the project. You all should watch his awesome kineticTypo-version here: vimeo.com/24715531
The people from Magic Lantern who gave DSLR videography a new dimension (I chose this project to be a test run with the RAW plugin)!
Steven Sasseville for painting the "taste" painting for me.
Pedro Sousa for his advice and working his ass off at the "creative work" chalkboard.
Wolfgang Kraus for letting me borrow his sound equipment.
Kai Löhnert for working out on his birthday in the "fight" take.
Wolfgang Hendrik Schnabel for giving me the museum-like atmosphere and his silhouette in the painting takes.
Hermiyas Ötztürk for his hairy "good enough" hand.
Orange Hive Studio for light equipment and location.
Mima and Heinz Sax-Schmitz for the location of the "ambitions" take and finding me the "finish 1 story" typewriter.
A SPECIAL THANK YOU
Solveig Gold for being the most patient and supporting person in my life. She appears in a lot of scenes in this video.
Jutta and Uwe Sax for several pieces of equipment and their support.
A quick edit of the 2012 "Sweet 16" Dead Baby Downhill. A thousand sweaty cyclists bombed from the top of Queen Anne through downtown Seattle to the Georgetown after party. It's seriously the best bike event of the summer!