1. An interactive timeline "Ribbon" of Tiffany & Co.'s history was featured on large touchscreens embedded in custom tables at the expansive Diamond Pavilion exhibit traveling thru China. 2x4 was asked to design the architecture, exhibition, and technology experiences for the exhibition.

    # vimeo.com/60387990 Uploaded 3,772 Plays 0 Comments
  2. "Since we opened the new building on December 1st, it is clear this exhibit is the crowd favorite! There are always people lined up to run against our virtual athletes…even classroom groups are cheering as their teachers take their turn at competing," Dan Kohl, Vice President for Creativity & Innovation at the Perot Museum of Nature and Science.

    The Client:
    The Perot Museum of Nature and Science in Dallas, Texas

    The Strategy:
    Partner with the Perot Museum and the Science Museum of Minnesota to create an interactive exhibit to anchor the Sports Hall, an entire floor of the Perot Museum where patrons can learn and experience the science and technology behind running. The main objectives of the exhibit were to be physically stimulating, environmentally friendly and easily updatable.

    The Experience:
    As the content provider for the exhibit, we were responsible for creating life-size computer animated and live action characters for attendees to interact with on the 55ft interactive wall. For the live-action characters, a challenging setup of 12 HD cameras, 72ft of green screen and a crew of 22 was needed to film athletes ranging from professional football to gymnastics. Computer generated characters were modeled and textured from research, photography and many discussions with the museum’s curators. A maquette from the movie Jurassic Park was used to create the the Tyrannosaurs rex, and the Cheetah Conservation Fund provided invaluable input towards the animation of the Cheetah. The result was an unparalleled interactive experience that educates and entertains audiences of all ages.

    The Tunes:
    ”Saturday Love” by Angels & Airwaves

    # vimeo.com/56156624 Uploaded 15.5K Plays 0 Comments
  3. "Long View" --

    -ACM SIGGRAPH 2013 Official Selection
    -CineKid International Festival 2013 Official Selection

    This is an interactive projected art piece that portrays time through the evolutionary progression of a planet. Using motion detection hardware (microsoft kinect) and custom made software (derived from the OpenNI drivers, and programmed using processing), we can track users movements in space to add motion parallax, position based scaling, and interaction or manipulation of the world.

    The visuals are created using Adobe Flash and a physics engine (Box2D WCK). The world changes as time progresses. The user can effect the worlds short term state, but is unable to change the course of its long term progression.

    This exhibit was created in conjunction with the Advanced Media Lab (AML) at NC State University's School of Design. Collaborators include:

    Patrick FitzGerald
    Lee Cherry
    Daniel Lunk
    Dwayne Martin
    Jim Martin

    "Our piece integrates open sourced physics based gaming engines in Flash with our own gesture-based interactive system that utilizes the Microsoft Kinect as an input device. The installation allows/encourages viewers to interact with the projected elements by moving their hands and body in a natural way. The projected "planet" view exhibits visual/behavioral changes over time and "evolves" as human technology and industrialization advances/increases. Viewers can play with these "ecosytems" to change them in some way. The piece itself loops, and metaphorically creates a conundrum for the viewer as to man's long term relationship to the earth.
    It relates to the theme XYZ(N) in that it both covers vast epochs of time as well as creates different experiences for the viewer depending on their proximity to the projection. We are interested in creating interactive systems and experiences that are intuitive and require no learned grammar. We believe that in the future, gesture-based interactive spaces and experiences will become a common way for individuals and groups to interact with media, environments and each other." -- Patrick FitzGerald

    # vimeo.com/58999345 Uploaded 870 Plays 0 Comments
  4. An Inquiring Age part of “Codex Dynamic” was a publicly presented video projection exhibition, that took place during the 2012 Dumbo Arts Festival. Comprised of an international cast of artists and covering 33,000+ sq. ft. (3,065 sq. meters) of the Manhattan Bridge Anchorage, Archway and the adjacent cityscape, the exhibition employed the latest in video mapping technologies.

    Curated by Leo Kuelbs, John Ensor Parker and produced by Farkas Fulop, “Codex Dynamic” considers man’s evolving relationship with time and space. The roots of which, are based on our interactions with the natural world, from developing ancient calendars based on cycles of the sun and moon, to Quantum Mechanical theories and observations.

    It is not known when man’s conceptualization of time began, but it’s influence on us as individuals and collectively is rooted in the natural world. Ancient Egyptians, Greeks, Chinese, and Mayans all developed calendar systems based on natural observations of the Moon's cycles and seasonal changes. These observations of nature formulated our traditional understanding of time as linear constant-rate and are still relevant as with our historical records, calendars, folklore, religion, film, music, visual art and philosophy. Yet today as our knowledge of the natural world increases so are our concepts of time. The Laws of Relativity provide us the opportunity to speed up, slow down, go backwards or even stop time and with Quantum Mechanics time is unrelated to space and may simply be a direction at any moment, in turn, affording an object the possibility of existing at different places at the same time.
    “An Inquiring Age” explores the ever-changing psyche of both the individual and the collective, as a result of our evolving perspectives of space and time.

    # vimeo.com/51758824 Uploaded 696 Plays 0 Comments
  5. Audi has re-opened its brand pavilion in Auto City Wolfsburg with a remake of its permanent exhibition, which showcases Audi’s current technologies and innovations. A special highlight, developed bySCHMIDHUBER, is an interactive ball, the „Audi Sphere“, which visitors use as a personal companion on their tour of the pavilion. As a key to the world of Audi, visitors can use it to activate content, thus deciding for themselves which information they wish to access.

    # vimeo.com/68134812 Uploaded 1,938 Plays 0 Comments



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