How do you make a brand last longer than just a few years?

    This is a question that has increasingly preoccupied us here at Re. As branding continues down a transient path of generative, flexible identities, are we seeing the last of brands like Coca-Cola and Apple - that truly stand the test of time?

    Over the past months, our thinking around this issue has come together in one concept: Brand Permanence, a relentless focus on developing and creating brands that last.

    Brand Permanence is about more than the work we do, it’s about ourselves as branding professionals. It’s our stand against the short-term nature of studio staff and the impacts this has on culture and workflow alike. It’s a commitment from each of us to leave a lasting mark on Re and equally to carry a piece of Re with us forever.

    We’ve documented our thinking around Brand Permanence, and our journey towards, it a short video.

    We hope you like it.


    Thanks to
    Greg Harris – Mischief Moon Tattoo Parlour

    # vimeo.com/90511498 Uploaded 13K Plays 0 Comments
  2. Follow the creative process of an art academy student; the highs and lows, postponing a project, insecurities, working late, failing and starting over.

    We made this film to show new students of the Willem de Kooning Academy what's in store for them.
    Watch the making of: vimeo.com/106150589

    Concept, copy, design and production
    From Form

    Music & Sound Design

    Voice Over
    Matthew Kalish

    Special thanks:
    Kevin Verbeek
    Nicky Tempel
    Peter vd Werve
    Wilco Lamberts

    # vimeo.com/106150159 Uploaded 64.8K Plays 26 Comments


Ian Loupias

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