At the start of collection week, Alzheimer Nederland launched a unique Facebook campaign to engage younger audiences more in the fight against dementia. The simple tag and photo functionalities of Facebook are being ingeniously employed in this campaign to let people experience just for a moment the impact of Alzheimer’s disease in their own familiar surroundings.
belVita is a breakfast biscuit that gives you steady energy in the morning. So we made a twitter campaign to give people custom 3D printed trophies for the little things they do in the morning.
Art Director: Devon Hong
Copywriter: Tara Lawall
Jr. Art Director: Jimmy Morrisey
Jr. Copywriter: Tori Nygren
Jr. Copywriter: Evan Barkoff
Executive Creative Director: Kevin Brady
Digital Producer: Andrew May
Production: Fake Love
Music: Search Party
HappyBeerTime is a plug & party concept that bridges good ol’ socializing and social media, without compromising either.
Objective: To renew the well known concept of Happy Hour, with the new post-social media consumer in mind.
Strategy: To tap into existing behaviour of people going out. Nowadays we all seem to instagram all through the night. We asked people to add two simple hashtags to their photos and rewarded them for doing so. The reward being beer of course.
Result: A solution that added to, rather than distracted from, a nice and social night out. Not to mention prolonged Happy Hours, organic bar promotion and user generated content.