1. # vimeo.com/83308452 Uploaded 30K Plays / / 0 Comments Watch in Couch Mode
  2. At the start of collection week, Alzheimer Nederland launched a unique Facebook campaign to engage younger audiences more in the fight against dementia. The simple tag and photo functionalities of Facebook are being ingeniously employed in this campaign to let people experience just for a moment the impact of Alzheimer’s disease in their own familiar surroundings.

    # vimeo.com/83230996 Uploaded 146K Plays / / 3 Comments Watch in Couch Mode
  3. belVita is a breakfast biscuit that gives you steady energy in the morning. So we made a twitter campaign to give people custom 3D printed trophies for the little things they do in the morning.
    Agency: Droga5
    Art Director: Devon Hong
    Copywriter: Tara Lawall
    Jr. Art Director: Jimmy Morrisey
    Jr. Copywriter: Tori Nygren
    Jr. Copywriter: Evan Barkoff
    Executive Creative Director: Kevin Brady
    Digital Producer: Andrew May
    Production: Fake Love
    Music: Search Party

    # vimeo.com/85455854 Uploaded 9,642 Plays / / 0 Comments Watch in Couch Mode
  4. # vimeo.com/90534344 Uploaded 7,990 Plays / / 0 Comments Watch in Couch Mode
  5. HappyBeerTime is a plug & party concept that bridges good ol’ socializing and social media, without compromising either.

    Objective: To renew the well known concept of Happy Hour, with the new post-social media consumer in mind.

    Strategy: To tap into existing behaviour of people going out. Nowadays we all seem to instagram all through the night. We asked people to add two simple hashtags to their photos and rewarded them for doing so. The reward being beer of course.

    Result: A solution that added to, rather than distracted from, a nice and social night out. Not to mention prolonged Happy Hours, organic bar promotion and user generated content.

    Say cheers

    # vimeo.com/87084480 Uploaded 27.7K Plays / / 0 Comments Watch in Couch Mode


Lasse Iversen

Collection of campaigns mostly focused around social media.

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