These idents are part of a top-to-toe rebrand of the TV on-demand service.
The overall scope of the project has been to develop a new and innovative identity package for the BT Vision service; with a brand that needs to work across all media and is able to sit with the existing BT brand and BT Vision product logos. Completed in association with our friends and regular collaborators, Proud Creative.
NatGeo & Fox International VP´s: Florencia Picco, Rafael Sandor
NatGeo VP / WDC: Emanuele Madeddu
NatGeo Senior Coordinator: Maricruz Castillo Merlo
NatGeo Creative Director / BA: Mariano Barreiro
NatGeo Art Director / BA: Natalia Español
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Assistant Producer: Evelyn Robayo
Concept boards: Damian Stricker, Paula Vidal, Ariel Cabrera, Rodrigo Pais, Juan Fittipaldi, Adriana Campos
Sound design: Emilio Haro, Pablo Paz
In 2009 the Sci Fi channel relaunched as SyFy. ManvsMachine were invited by fellow London design studio Proud to collaborate from the pitch stage of this complete rebrand project — tasked with designing the new on-air look.
The brief asked for an ownable and distinguishable solution; retaining the positive associations from the genre of science fiction, whilst appealing to a broader audience and embracing the benefits of imagination.