Amos Goss, copywriter at VIA "auditions" for Welch's to pitch their marketing team the idea for the Welchy Jumbotron Dance. The Welchy video was later created and appeared on the jumbotron at the TD Bank Garden through the Boston Celtic's 2009 season.
Video created by VIA, Portland, ME as part of a campaign to inspire hope immediately following the recent presidential election and during the dark economic times currently faced by our country and the world. The intent of the video (and the campaign) was purely to inspire thought and conversation. The overall campaign also included a massve outdoor art installation in Soho, NYC and creative online elements. We did not create this for a client, nor were we paid by anyone to do it . It was our contribution to the needed national conversation. I am a new media strategist at VIA and was closely involved in the creation of the campaign and the video. With that said, my collegues Patrick Sperry, Ron Clayton and Greg Smith deserve the lion's share of the credit for the video.
Our baby. Conceived, produced, shot, edited and sent to stations all within one week.
Filmed by Tim Johnston (Portland filmmaker)
Music rights donated by local artist Cerf-Volantes.
Window space donated by Cunningham Books, Longfellow Square, Portland.
Air time donated by Time Warner, WMTW 8 & WCSH 6.
We now believe in miracles.