This is the type of project we simply fell in love with since the very moment we were invited to participate in it. Debien is a brand new Spanish range of basic food products created as a fair and sustainable alternative to the conventional distribution models that only benefit large corporations.
Debien works directly with local farmers, fishermen and other food suppliers and helps them distribute their produce to the main markets. By reducing their own profit margin, Debien offers below-the-average prices to consumers and to top it all off, they donate 10% of all their profit to Spain’s central food bank “Bancos de Alimentos”. This food bank is the largest non-profit organization in Spain responsible for providing food to families who’ve been dramatically affected by the recent financial debacle the country has gone through and have found themselves unable to cover basic needs such as food.
Rafa Coelho and Miguel González, the talented guys who crafted a heartfelt and down to earth script which set the tone for the entire piece invited us to create this explainer video. From conceptualizing its look & feel, through to directing it and producing the entire piece.
Our goal was to communicate the true essence and philosophy of the entire Debien initiative and leave viewers wanting to find out more and support such a fantastic cause. We felt the best way to do this was to create a piece with a tactile and stripped down finish, both on its visuals as well as its music. A piece done by real people for real people that will hopefully remind us and make us want to be part of fairer alternatives to the traditional systems where just a few get the biggest benefits while leaving those in most need outside the loop.
It’s been a true honor to have the chance to contribute to this cause. Debien ¿Nos echas una mano? Can you give us a hand?
Find out more at: gentedebien.es
Co-Creative direction, Direction, Art direction, illustration, design, 3D & motion graphics.
Co-Creative direction & strategic direction: Rafa Coelho - linkedin.com/in/rafacoelho
Script: Miguel González - bustoymiguelez.com/
Music and Sound Design: Claudio Bonaldi
Voice Over: Mayte Mira - maytemira.com/
Ficou pronto o spot da campanha, assista e faça a sua parte, vale a pena!
Plantar é muito simples, entre no site corredorecologico.org.br/participe_pf.php
e faça a sua doação.
O nosso presente para o planeta vai ser deixar um legado verde permanente nesta copa do Mundo!
A meta é plantar 23 mil árvores nativas da Mata Atlântica, o equivalente a 14 campos de futebol e mostrar que a copa mais importante é a copa das árvores.
Cliente - Corredor Ecologico do Vale do Paraíba
Comunicação Corredor Ecológico - Maria Zulmira de Souza e Patrícia Ioco Aguena Gonçalves
Diretor de Criação - Marcel Ziul
Produtor Executivo - Joe Nash
Produtora - Taís Marcelo
Roteirista - Rodrigo Gamez
Diretora de Arte - Audrey Lee
Designer - Audrey Lee, Marcel Ziul, Ariel Costa
Animadores Tradicionais - Jamal Otolorin, Dennis Moran, Connie Chan, Marcel Ziul, Ariel Costa
Animadores 2D - Marcel Ziul, Ariel Costa, Marcos Vaz
Designer de Som - White Noise Lab
Técnico de Gravação (Locução): Guilherme Negrão
Locução - Mariana de Sousa Santana
Softwares - Flash, After Effects
Dedicated to my lovely Sarah, who created a wonderful illustration for me. I couldn't help but put my recent obsession with frame by frame animation to work and bring it to life.
Music: A Runaway Kite by Lullatone
The non-profit, 84000, has an enormous task ahead of them: tackling the 95% of Buddhist texts that have never been translated into modern languages. We helped them create a video that would spread their message and gain support, voiced by the ever-exuberant Russell Brand.
Agency: Giant Ant
Directed by Giant Ant
Producer: Teresa Toews
Script: Leah Nelson (in collaboration with 84000)
Creative Direction: Leah Nelson, Jay Grandin
Art Direction & Design: Lucas Brooking
Animation Team: Henrique Barone, Matt James, Lucas Brooking, Jay Grandin
Music & Sound FX: Ryland Haggis
Voiceover: Russell Brand