This project explores what would happen if augmented reality was an integral part of architecture.
This would offer a whole new sets of possibilities for architects like interactivity, motion and easy updatable architecture.
Buildings could also diffuse relevant information customized for the viewer.
That could fundamentally change the way we think about the shape of a building.
This video was done in my Cart 212 class, Computation Arts at Concordia University
I produced this video for NBBJ's Qingdao Campus Masterplan competition entry. The project was a 10,000,000 SF campus plan in Eastern China.
The design team had already nearly completed concept design when I joined the team for the express purpose of creating the required "multimedia" component. I wanted to do something that combined the conceptual clarity of 3d animation with the theatricality of live-action performance.
I found a lot of inspiration in BIG's 8 House video. Though I have many more ambitions for architectural representation, I was given an insanely short time frame to complete the entire project (4 weeks from concept to delivery), and I had a steep learning curve ahead of me, so I chose to go with proven techniques rather than risk complete failure with untested innovations. So this is more of a process exercise than anything else.
As it turns out, 4 weeks was far too short of a production schedule, and it was a nearly inhuman effort to complete in time for the competition submission. There are some problems with the production but overall I'm pretty happy with it for a first effort. Next time there will be opportunities to innovate in the narrative and add richness and detail, incorporating new graphic elements and investigating new hybrids of media. In the meantime, enjoy, and let me know what you think...
Project Team (abbreviated)
AJ Montero, Kevin Herrick, Andy Snyder, Mike Suriano, Brett Egbert, Megha Sinha, Earl Lee, Meredith Doppelt
Marc Syp – Scriptwriting, Acting, 3D Animation, Rendering, Special Effects, Editing, Narration (English Version), Sound Design
Andy Snyder – Cinematography
Yi-Chang Chung – Narration (Chinese Version)
REBUS Farm – Render farm service
Rotofactory – Rotoscoping
LiFANG – Final rendered animation sequence
Panasonic FZ28, 3DS Max 2011, Mental Ray, Matchmover 2011, After Effects CS5, NeoScape, VirtualDub, Deshaker
Arki is an Augmented Reality service for real-time visualisation of architectural models. By incorporating AR technology within the architectural design process, ARki is able to visualise 3d models, helping to create an immersive visualisation technique with multiple layers of interactivity. ARki can be deployed on any ios/android device, and allows the user to explore 3d data with an added level of navigational freedom. By simply overlaying 3d models onto existing 2d floor plans, ARki provides real-time architectural visualisation which has several benefits in design communication for a multitude of architectural projects.
To check out what is actually possible within the ARki platform, you can download the demo project available on the app store, and experience viewing and interacting with architectural designs in augmented reality,
The core concept behind architectural visualization is to communicate the idea of a designer to their desired audience. A visualization artist works to best understand the idea of the designer, and bring it to life as true to the designer’s intent as possible. Traditionally, visualization is done through illustration, either digitally or by hand.
In keeping with the core idea of visualization, I am bringing to life the vision of a designer, except it is delivered through the user’s smartphone or tablet. With augmented reality, I can depict a final finished structure directly overtop of plan documents, better allowing the audience to understand the relationship between the two, and to better visualize a finished product. Hosting this type of visualization on tablets or smartphones brings a new level of closeness between the designer and their audience. Viewing and understanding the final product is as simple as looking at the screen and rotating the plan drawings.
Architectural Visualization brings the designer to their audience. By utilizing the advent of augmented reality, the distance between the design and their audience is reduced to the familiar screen of a smartphone.