1. CNBC is the dominant voice in financial news. As a result, they capture a huge, affluent, loyal audience every single day. They recognized an opportunity to expand their brand into Primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly mobile men, feel premium without being elitist, and make a clear visual and tonal break from Business Day.

    We engineered the look, feel, motion and voice to create a premium, masculine brand with an edge. Stark black and white photography and simple, monospaced type create a marked contrast to the busy, colorful, data-driven daypart. Language injects the design with a confident, cocky tone. In motion, the imagery shears into clean, graphic slices that ease from shot to shot with the precision of a Swiss watch. A crisp logo resolve caps off every promo and ID. The mark itself is simple, balanced and bold.

    In addition to the graphic toolkit, we shot live-action in the California desert and the Hollywood Hills to build a library of luxury and lifestyle footage. To round out the toolkit, we also curated a library of premium sourced photography.

    Client: CNBC
    Design + Animation: Gretel
    Typefaces: Decima Mono, Tungsten, Interstate

    # vimeo.com/64655813 Uploaded 66.5K Plays / / 13 Comments Watch in Couch Mode
  2. How do you make knowledge powerful? This Motion Graphic describes the value of visualization.

    Agency: Column Five Media
    Creative Director: Ross Crooks
    Producer: Nick Miede
    Motion Designer: Chase Ogden
    Graphic Designer: Andrew Effendy
    Voice Over: Erin Spencer

    # vimeo.com/29684853 Uploaded 232K Plays / / 40 Comments Watch in Couch Mode
  3. Short CG sequence, modelled in 3ds Max, rendered in Vray.

    Architecture inspired by an existing renovation of an historic building near Malmö in Sweden.

    Music by Discount Fireworks (discountfireworksband.co.uk/)

    See higher quality stills on my blog: bbb3viz.com

    # vimeo.com/56943726 Uploaded 24.1K Plays / / 17 Comments Watch in Couch Mode
  4. Steadicam full set $100 USD Discount for member during 10/10~10/15

    # vimeo.com/76323269 Uploaded 11.4K Plays / / 5 Comments Watch in Couch Mode
  5. This is my self promotional animation as a graphic designer / animator.

    Design / Motion / Sound - Rachael Park
    Music - "The Happiness of Larry" by radiotimes
    Check out my Behance page for more details:

    # vimeo.com/70161069 Uploaded 40.7K Plays / / 35 Comments Watch in Couch Mode


Liva Sunepa

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