On a Sunday morning, Natalia receives a text message from her classmate inviting her to his birthday party. Wishing to have a great took; she decides to go to a hairdresser to have her long brown hair nicely curled. After leaving the beauty salon, she didn’t look as excited as when entering there. The reason was not poorly done hairstyle; on the contrary, she really liked her new look. However, she was not happy with her 50$ bill. For a foreign student, paying 50$ just for a curly hairstyle, without doubts will be overwhelming.
To help women and girls in Natalia’s situation we decided to create a one-minute instructional video about how to get professionally curled hairstyle in 15 minutes without a professional hairdresser. To highlight the idea that the hairstyle can be done individually, we chose the bedroom to be the site of the video. The video production process was challenging, as it was our first “how-to-do” video production experience.