1. Watch Behind The Scenes video at vimeo.com/abstractgroove/kaleidoscopebkstg

    This time, creative and production studio abstr^ct:groove had the pleasure to experiment with an ancient visual technique: the kaleidoscope.

    "We designed and built 4 thaumascopes of different sizes and shapes. The biggest one was 9 metres long with a triangular opening of 2.5 metres and the smallest was 1.5 metres in length with a square opening of 60 centimetres.
    In order to understand how to achieve the graphics patterns we wanted, we started by studying small scale models and then we went onto CGI simulations.
    All the effects have been obtained in camera without the use of added post production."

    The motion design is powerfully aided by exceptional performers: The Italian National Team of Rhythmic Gymnastic "le Farfalle", choreographed by their trainer Emanuela Maccarani.

    The film is directed by Luigi Pane, who was personally involved in set design, soundtrack scoring and the combined choreography of the gymnasts and backgrounds.

    The music is produced by Franky B (aka Cryptic Monkey), also known for "Rise of the Kaiju", soundtrack for the Yamaha commercial "The Dark Side of Japan".


    client: Freddy
    agency: DLV BBDO Milan
    executive creative director: Stefania Siani, Federico Pepe
    art director: Nicola Cellemme, Simone Di Laus
    agency producer: Marijana Vukomanovic, Alice Vianello

    performed by: Farfalle - Federazione Ginnastica d’Italia

    production company: abstr^ct:groove
    director: Luigi Pane
    executive producer: Giada Risso
    producer: Mauro Mastronicola
    cinematographer: Dario Ghezzi
    production assistant: Alessandro Salerno

    stylist: Ernesto Mameli
    makeup: Roberto Gotti, Maurizio Fiumefreddo

    camera operator: Alessandro Barisano
    grip: Francesco Di Lecce
    focus puller: Paolo Bertoni
    gaffer: Matteo Orsanigo
    electrician: Giordano Ciarchi
    camera assistant: Bartolomeo Pellino

    editing: Luigi Pane
    colorist: Diego La Rosa
    motion design: Luca Siano, Valentina Vicini, Claudio Capellini, Pierpaolo Mantuano
    music: Franky B (aka Cryptic Monkey), Luigi Pane
    mastering engineer: Bunt Stafford-Clark

    studio thaumascopes realized by: Studio Ferrante Aporti, Milan
    video projection system by: Sinergie Innovative, Milan
    additional thaumascopes effects by: Marco Preatoni, Francesco Bornati

    # vimeo.com/76686422 Uploaded 60K Plays 22 Comments


Ron Tapia

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