In the process of developing scene decorations and making it come alive with 3D mapping techniques our team consciously incorporated staircases into the scene. Staircases indicate the importance of ascension, vertical dynamics and moving upward. Not only do they resemble the process of climbing the career ladder, but they also stand as a tribute to bravery and courage!
We strived to create the effect of a hierarchical pyramid, where each step is a certain standard of sorts, thus we changed the usual width and slope of the staircase.
Dynamic interaction with staircases begins right from the start of the video with the appearance of impossible shapes and figures, which we based on optical illusions of M.C. Escher. Their texture changes along with the sound of heartbeat, and transforms into a laboratory of the future under the banner of Johnson & Johnson. The interaction continues in the course of the whole conference, where stairs serve as amphitheater benches for the speakers, as a contemporary prop for presenters’ speeches, and as a convenient podium for creative photo sessions.
This way the influence of communicational idea on human perception was enhanced through scene decorations that resemble the vigorous power of human consciousness that advances through every plane of existence.
Разрабатывая сценическую декорацию и последующее ее "оживление" за счет 3D эффектов , наша команда умышленно использовала образ лестницы . Этот образ - подчеркивает важность восхождения , движение по вертикали , движение вверх и является не только символом " продвижения вверх по служебной лестнице» , но и символом храбрости и смелости!
Для создания нужного эффекта , эффекта иерархической пирамиды, где каждая ступень является неким уровнем , мы изменили привычную ширину и крутизну лестницы.
Динамика и взаимодействие с лестницами начинается уже с первых секунд видео контента ,образуя «невозможные» фигуры, основанные на оптических иллюзиях в стиле работ Мориса Корнелиса Эшера , меняя фактуры от ударов сердца и трансформируясь в лабораторию будущего под логотипом Johnson&Johnson и продолжается на протяжении всей конференции , выполняя функцию скамей амфитеатра для спикеров , современной декорации для выступления презентеров и удобных уровней для креативной фото сессии .
Таким образом , воздействие информационного посыла на человеческое восприятие было усилено за счет сценической декорации , олицетворяющей прибывающую силу человеческого сознания, проходящую через все ступени бытия.
Soundcloud is today’s platform of choice for millions of recording artists and producers. Every day, musicians, DJs, podcasters and journalists use the platform to share their latest creations with millions of listeners around the world.
In order to push the service to new markets, Soundcloud and Kolya Design launched a new campaign and micro-site to convince new users to sign up and start sharing. Part of the campaign consist of a motion teaser designed around the brand and featuring the “Soundcloud waveform” – a central design element in the service both online and in mobile apps.
OPENING is a visual album created by Christopher Willits. It is a 45 min film, an album released on Ghostly International, a series of photo prints, and live performances. OPENING is best described as an experience, designed to inspire a space of peace and expansion. Willits' music and photographic filmmaking overlap into a kind of abstract narrative speaking to personal transformation and connection to the earth. Willits will be performing the sounds and images of OPENING live in the US and Europe this fall while on tour with Tycho.
"For years, I’ve imagined the work I do in music, photography, video/film, immersive audio and meditation all coming into one space," says music-art guru Christopher Willits from his home in San Francisco. It's an ambition that seems especially befitting of a worldly polymath like Willits. "Sound and light can transform and inspire our imaginations," he continues. "It can be used as a tool to awaken our consciousness." And that is exactly what he has set out to do with OPENING, the veteran Ghostly artist's new immersive audio-visual project.
Across seven tracks of widescreen ambient music, 45 minutes of visuals shot over four years in multiple countries, seven photographs, and a multi-sensory, multiple channel live performance, Willits has created something which might better be thought of as an experience than a simple album. OPENING features Willits' latest music since Ancient Future, his 2012 collaboration with Japanese pianist Ryuichi Sakamoto, and his recent production and mastering work on Tycho's “Awake”. The vibrant, enveloping sounds we've come to expect from him are on full display. The quiet majesty of "Vision" ushers us into the sacred world Willits creates, a living universe that billows and heaves alongside slow-grooving songs like "Clear" and "Connect," or with the textural minutiae and harmonic subtleties in "Ground" and “Now”. Closing out the album, "Wide" and "Release" offer the listener a gentle comedown through 15 minutes of transcendent audio, with Willits' delicate guitar manipulations breathing life into the aether of finely textured atmospheres and soft-glowing synths.
The other integral facet to the experience of OPENING is Willits' visual work. After building a library of images from his travels around California, Hawaii, Japan, and Thailand, Willits is unveiling an abstract narrative film, with seven scenes that correspond with the seven songs from the album along with seven limited edition photo prints. The 45-minute film interfuses music and a first-person perspective of meditative scenes -- inspiring nature sections reminiscent of the films Baraka, Koyaanisqatsi and Planet Earth -- to create the space of OPENING.
Willits says, "There are no actors or dialogue in this film. The audience and their perception is the main character, and everyone's imagination is going to create some meaning that's relevant to their own experience. My intention is to create a space where people can open up and expand into, relax and recharge.” OPENING is unlike anything Willits has accomplished before, perhaps because the audio-visual project is about expanding one's mind to invite something new. Or, as Willits puts it, "For me, OPENING is about transformation, the experience of changing oneself to be more of who you know you can be, and, ultimately, the joy that comes with that change."