1. This week Rand discusses the topic of Personal Branding. What are the pros and cons of having a personal brand for yourself or within your company? How can you build a personal brand, and what benefits personal branding can have above and beyond corporate branding.

    # vimeo.com/964386 Uploaded 3,008 Plays / / 1 Comment Watch in Couch Mode
  2. seomz.org. This week Rand discusses some non-sale conversions you might find on your site--things like RSS feed subscribers, email newsletter sign ups, views of the pricing/services page, etc.--but you might not be tracking. While these actions might not result in direct sales, they can often indicate what's working and not working in your marketing strategy. Start paying attention to these non-traditional conversions and you can learn a lot about what strategies make your users take action.

    # vimeo.com/857632 Uploaded 1,193 Plays / / 1 Comment Watch in Couch Mode
  3. seomoz.org. This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. The closer you can get to major authority sites, the more trust your links are likely to have, and as we all know, trusted links are the most powerful links.

    # vimeo.com/832273 Uploaded 4,119 Plays / / 1 Comment Watch in Couch Mode
  4. seomoz.org. This week Rand interviews Tanya Vaughan, Global SEO Manager for Hewlett-Packard. As the head of SEO services and programs for such a large company, Tanya frequently works with outside SEO agencies to contract out services. She opens up to Rand about some of the most important things she looks for when sourcing an agency. This is valuable stuff to consider for both in-house folks who work with agencies frequently, or agency folks who want to know the best way to approach large clients like HP.

    # vimeo.com/808879 Uploaded 1,545 Plays / / 0 Comments Watch in Couch Mode

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