A music video for "Animals", the 2nd single to be lifted from the forthcoming debut album "Family" by Cast of Cheers.
The concept of the video was based around 16 VCR players and 16 Televisions. Each band member was divided into four and each section was filmed playing back the song. So each member had four videos of themselves playing back the single with the camera fixed on a different part of their body. This footage was then put onto DVD and then transferred onto VHS.
The televisions were then positioned into a stack of 16 and each was connected up to a VCR player. Each VHS was put into its relevant player and rewound to the start. On the day the band and crew all looked after two video players each. Once the camera was rolling there was a countdown for everyone to press play on their VCRS at the right time. As each VCR was different, some had a different reaction and playback time and so this all had to be taken into consideration.
The chorus shots were made by using a Splitter as I wanted the chorus to be a little calmer than the verse in terms of visual. The splitter took one image and was able to send it over all 16 televisions or rather 15 as the bottom right television exploded during the first days shoot. All animal footage was available online from freeanimalvideos.org which was handy.
The camera used for the shoot was the Canon C300. The videos concept wasn't ever going to show the cameras capabilities off to it's full extent but one of the major benefits I felt was how it handled the wires and bits of equipment that appeared under the televisions and on the ground. When shooting gigs or videos on a 7D using the same Tokina 11-16mm lens I sometimes find that when there are thin wires or railings in shot they can pixilate and appear to be moving. The C300 eleminated this straight away.
Another big perk of the camera is the colour it captures. This was filmed on Cine 2 mode and I was so happy with the colours and clarity that the whole video is basically ungraded. The only shots that have a slight grade are the tv guitar and behind the tv's sections. Everything else appears as shot on camera. That made editing very smooth and enjoyable. It also tied in nicely with the whole concept of the video which was to make a seemingly technically flawed format such as VHS work for us. I have no doubt there are people skilled in after effects and various other program's that could effectively have faked this video and made it without the use of one VCR. It was my intention however to film everything in reality so that there was basically nothing to do in post other than order the shots.
Director / Editor : Babysweet
Producer : Dan Matthews
Technical Manager : Daniel Perry
Stage Managers : Daniel Perry and Hannah Vincent
DOP : Gregg Houston
DOP Assistants : Eliot Bushnell and Jason Hawthorne
Production Assistant : Eliot Bushnell
Stage Assistant : Matt Livingstone
Runners : Ken Plas and Hannah Charles
.: 2010 VIMEO FESTIVAL OFFICIAL SELECTION and NARRATIVE AWARD SEMI-FINALIST :.
PICTURE THIS is posted online and submitted to the Vimeo Festival + Awards with the permission of the University of Southern California School of Cinematic Arts (cinema.usc.edu).
SYNOPSIS: A boy rides a subway train and connects with a girl via advertisements that come to life.
CREATION: Shot on RED. Animations and compositing completed in Adobe After Effects. Conceived and completed in 10 days.
Music Written and Performed by: size2shoes
Sound Engineer: James Corballis
Recorded in Galway, Ireland
Boy: Andy Scott Harris
Girl: Greta Charness
Background: Mark Arnold, Wayne Baldwin, Jasmine Bay, Eric Edmonds, Sean Ellis, Timothy Guest, Courtney Hoskins, Mia Moraes, Pamela Petroff, Kristin Sando, and Nola Yergen-Jennings
Director: Michael Koerbel
Writers: Michael Koerbel, Charles R.A. Newberry
Producers: Michael Koerbel, Charles R.A. Newberry
Line Producer: Eric Edmonds
Cinematographer: Sean Conaty
Editor: Brian Scofield
Production Designer: Giao-Chau Ly
Costume Designer: Nola Yergen-Jennings
1st AD: Jeremy Cohen
2nd AD: Luke Maxcy
Production Coordinator: Julie Brinley
1st AC: Chloe Weaver
2nd AC: Andrew Pauling
RED DIT: Adam Bricker
Gaffer: Andrew Brinkhaus
Best Boy Electric: Joe Turrentine
Key Grip: Greg Lefev
Best Boy Grip: Sebastian Bueno
Grip: Evan Pierre
Set Dresser: Jesse Alaya
Assistant Costume Designer: Sara Bergman
Make-Up & Hair: Dawn Sorenson
VFX Supervisor: Charles R.A. Newberry
VFX Artist: Mike Ashton
Animations: Charles R.A. Newberry
Colorist: Ed Koenig
Post Support: Fawaz Al-Matrouk, Dillon Brown
Still Photographer: Leigh Rautenbach
Studio Teacher: Barbara Gannen
Catering: Chris Holm
Transportation: Camila Tanabe
PAs: Sean Ellis, Simon Fink, Mia Moraes, Tom Ptasinski, Kristin Sando
Special thanks to Deanna, Robby, Jamie, Alan and the rest of the staff at CBS Radford in Studio City, CA.
Special thanks to Moving Picture Company in Los Angeles.