What if you could use human hair as an alternative to diminishing natural materials? Studio Swine travel along the Hair Highway to explore the hair trade and its potential as a future resource. studioswine.com
Hair Highway is a contemporary take on the ancient Silk Road which transported not only silk but also technologies, aesthetics and ideas between East and West. Investigating the global hair industry in the Shandong province of China, Studio Swine followed the journey of the material from the people who sell their hair through to the hair merchants, markets and factories. The project documents this journey in a film and a collection of highly decorative objects.
China is both the largest importer of tropical hardwood and the biggest exporter of human hair. By combining hair with a natural resin, Studio Swine has created a composite material that provides a sustainable alternative to the planet’s diminishing natural resources with an aesthetic that evokes the palettes of tortoiseshell and a grain resembling that of polished horn or exotic hardwoods. The result is a unique collection of exquisite objects inspired by the 1930’s Shanghai-deco style.
As the world’s population rises, human hair is one natural resource that is increasing. Asian hair regenerates the fastest, growing 16 times more rapidly than tropical hardwoods; it is also incredibly strong - a single strand can take up to 100 grams. Hair Highway reflects on China’s relationship with the rest of the world, while exploring the idea that trade has the ability to not only transport products but also values and perceptions.
Concept & Design : Studio Swine- Alexander Groves & Azusa Murakami
Director / Camera : Juriaan Booij
Edit : Sally Cooper
Music : Titus Twelve
Production support : Danful Yang & Lily Xu
Kollision [kollision.dk] collaborated with KMS BLACKSPACE [kms-blackspace.com] and SCHMIDHUBER [schmidhuber.de] to create an interactive Audi exhibition at the 2012 Paris Motor Show, attracting more than 1.3 million visitors from the 29th of September to the 14th of October 2012. At the show Audi premiered their new Audi S3 at their exhibition space, consisting of a 'Vorsprung durch Technik' tunnel in which visitors could experience the key Audi concepts; e-tron, connect, and ultra.
CONNECT & E-TRON
The connect area featured a tracked LED floor in interplay with a responsive wall displaying Audi connect themes. When walking on the floor visitors connected to one another and to the car presented in the middle. On the walls four hotspots activated strands of LEDs ending in short messages explaining about the possibilities inherent in the Connect concept. In the e-tron area visitors could touch three pulsing LED indicators on the wall, scanning their hand and shooting out a line of light, which was then picked up by a 2 x 3.5 x 0.6 m 3D display. The 3D display reacted by illustrating a battery, powered by the visitors and releasing the energy back to the scanner when fully charged.
Concept and communication by KMS BLACKSPACE [kms-blackspace.com], concept and architecture by SCHMIDHUBER [schmidhuber.de], and interaction and programming by Kollision [kollision.dk]. Kollision developed and programmed all interactive functionality for the interactive floor, the responsive wall together with the interactive 3D display for the connect and e-tron areas.