Canal +, the most watched paid channel in Spain, choose Plenty to develop their on-air image after a working on a taught pitch. But this time didn't work alone! We had the fortune to work with the beautiful off-air image created by Erretres, together with the great work of Canal+ creative team and D3 agency. Our goal was to renew the bond and connection between more than 14 channels of the antenna and their audience through multiple on-air and online / digital actions and social networks apps.
With the inner elements of the social network like hashtags, tags, memes and emoticons we developed a close connection between the channel and the audience that has become a trusted community, the Community +.
Next you will see a extensive development of the TV Branding based on very simple graphics resources such as speech bubbles for the audience to express themselves, emotipluses covering the entire screen so the channel and the audience can have their own code and the wide color palette that differentiate the 14 channels and enriches the network as a whole. The animation code is very close to the digital platform. Everything moves to the rhythm of the "+" , the Channel icon, that sets the pacing, guides us through the navigation pieces and discover the extensive Canal + grid.
A minimal work with few resources but with a hight complexity background that hopefully you'll enjoy as much as we do!
Welcome to Canal+ 2.0! Abuses of your imagination!
Directed by: Plenty
Creative Director: Mariano Farias & Pablo Alfieri
Art Director: Pablo Alfieri
Animation Director: Hernán Estevez
IFC is a comedy network with sharp original series like Portlandia and Comedy Bang! Bang! and an expansive library of movies. They occupy a unique niche in the comedy spectrum and draw a loyal audience of followers on and off-air. Part of the impetus for the rebrand was to make a clear break from the brand's legacy as the Independent Film Channel and raise some awareness about their new, expanded slate.
Thinking of IFC as a venue became a through-line: billing talent, promoting the acts, curating the movie selection and being careful never to steal the spotlight from the headliners. This core idea informed all aspects of the design, from the logo to the endpage layouts, even the typography. Honing the 'Slightly Off' brand voice led to re-thinking the use of language on the network as a whole; from title cards to promo structures.
A stamp system for organizing and branding content, insider language, top 5 lists, meme-like IDs; slicing our content through different filters keeps our promotion sticky, unconventional, Slightly Off. A crisp, clear graphic language lets the voice shine through. Hundreds of movies, 6 Original comedies, 3 colors, 2 typefaces, and one singing couch: IFC
We were commissioned a broadcast identity
(intro sequence, lower thirds and credits) for a BBC World television series called “My City”. It is a series of 8 episodes, each looking at a specific city around the world, and fronted by BBC language service presenters showcasing what each city has to offer.
We proposed to explore the concept of “moving forward” and discovering places through an abstract world showing a variety of different scenes that can be found when visiting different cities from different countries. All of them happening in an alive stamp.
Client: BBC Global News
Music and Sound Design: Cactus Audio
Concept, Direction & Production: Sebas and Clim
Identity for a made up Horror Movie Channel called GRIND.
- 2012 Brand New Awards, Student Logo and Animation Design - Winner.
- 3rd Annual Made With After Effects Awards Finalist.
- Adobe Design Achievement Awards 2012 Finalist, Motion Graphics Category.
- TOP TALENT AWARDS! Israel, 2012 Finalist.
- Presented in Eran Stern's lecture at NAB Las Vegas, 2012, 2013.
- International Motion Festival of Cyprus, Official Selection
The project contains 5 short idents (each one emphasizes a legendary character from the horror genre legacy), a program schedule and a down time loop.
Made for a TV Channel Identity course conducted by Eran Stern at Shenkar College of Design, Israel.