Team One, agency of record for Lexus awarded ChopShop the salivating task of producing a video that creatively showcases both the freshly minted Lexus Culinary Masters team and the hedonistic event Pebble Beach Food & Wine.
The Lexus Culinary Masters team consisting of chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto and Michael Symon was unveiled for the first time at this year’s Lexus Pebble Beach Food & Wine. The largest luxury food and wine event on the West Coast, this incredible four-day event matches 250 acclaimed wineries with 75 celebrity chefs, and includes wine and beverage tasting, cooking demonstrations, and some of the most exclusive, unique dining opportunities available in the world.
The resulting video will combine both, sights and sounds from one the of the premier epicurean events in the country, with the breathtaking scenery of Pebble Beach, the Lexus ISF and incomparable Lexus LFA. Shot using RED and Canon 5D Mark II the video is currently in post-production.
PACSUN started as a little surf shop in Newport Beach in 1980, and they're now one of the top names in teen fashion with over 800 stores in 50 states and Puerto Rico. With their current growth, their focus has remained: they stay true to their roots in youth culture and offer what's next now. ChopShop went behind the scenes for PACSUN's 2011 Bull Head denim shoot and after a few weeks in the lab we put together a this 60 sec spot showcasing PACSUN's 2011 Bull Head denim.
Shot By: Ryan Young & Chris Zamosianyk
Post: Bryan Avila
Line Producer: Brad Drew
Produced by: ChopShop
Director: Zach Lyons