A music video for "Animals", the 2nd single to be lifted from the forthcoming debut album "Family" by Cast of Cheers.

The concept of the video was based around 16 VCR players and 16 Televisions. Each band member was divided into four and each section was filmed playing back the song. So each member had four videos of themselves playing back the single with the camera fixed on a different part of their body. This footage was then put onto DVD and then transferred onto VHS.

The televisions were then positioned into a stack of 16 and each was connected up to a VCR player. Each VHS was put into its relevant player and rewound to the start. On the day the band and crew all looked after two video players each. Once the camera was rolling there was a countdown for everyone to press play on their VCRS at the right time. As each VCR was different, some had a different reaction and playback time and so this all had to be taken into consideration.

The chorus shots were made by using a Splitter as I wanted the chorus to be a little calmer than the verse in terms of visual. The splitter took one image and was able to send it over all 16 televisions or rather 15 as the bottom right television exploded during the first days shoot. All animal footage was available online from which was handy.

The camera used for the shoot was the Canon C300. The videos concept wasn't ever going to show the cameras capabilities off to it's full extent but one of the major benefits I felt was how it handled the wires and bits of equipment that appeared under the televisions and on the ground. When shooting gigs or videos on a 7D using the same Tokina 11-16mm lens I sometimes find that when there are thin wires or railings in shot they can pixilate and appear to be moving. The C300 eleminated this straight away.

Another big perk of the camera is the colour it captures. This was filmed on Cine 2 mode and I was so happy with the colours and clarity that the whole video is basically ungraded. The only shots that have a slight grade are the tv guitar and behind the tv's sections. Everything else appears as shot on camera. That made editing very smooth and enjoyable. It also tied in nicely with the whole concept of the video which was to make a seemingly technically flawed format such as VHS work for us. I have no doubt there are people skilled in after effects and various other program's that could effectively have faked this video and made it without the use of one VCR. It was my intention however to film everything in reality so that there was basically nothing to do in post other than order the shots.

Director / Editor : Babysweet
Producer : Dan Matthews
Technical Manager : Daniel Perry
Stage Managers : Daniel Perry and Hannah Vincent
DOP : Gregg Houston
DOP Assistants : Eliot Bushnell and Jason Hawthorne
Production Assistant : Eliot Bushnell
Stage Assistant : Matt Livingstone
Runners : Ken Plas and Hannah Charles

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