In motion graphics you can always spot trends (call it copycats or being inspired, whatever you prefer). After the popular geometric & circle animations, since a year there are more and more animations turning up in which organic shapes transform in a liquid way.
Shapes are smeared and splash back together, often at the moment of a peak in the action, moving in slight slow motion, with twists and bends. It kind of resembles the flowerpower / psychedelic shapes known from the 60’s.
One of the earlier motion graphics with this appearance, were some of the videos of the advertising agencies CRCR and Buck (2 years ago). I also found one example that appeared already in 2008 in the video Orgesticulanismus by Mathieu Labaye. And you can find this same kind of movement in earlier anime movies.
Abstract drops and smears, swirling typography, and even characters whose limbs are being stretched and swirled – yes, maybe it’s a countermovement against the downward trend of geometrical squares, triangles and circle-transitions.
▇ Design weekend is the biggest design hangout in Russia which is held every 2-3 months. The event is held in Kostroma, Krasnodar, Smolensk, Samara, Voronezh, Kirov, Pyatigorsk, Abrau-Durso and Yaroslavl.
Presentation on Behance: https://www.behance.net/gallery/Design-weekend-2014/14776001
In this second round of Motion Graphic Quotes, I chose a theme: the great master of French literature - Hugo. He is my favorite writer, and personally I think his work Toilers of the Sea (translated in Brazil by Machado de Assis), is the most monumental ever written. Among many memorable things I have ever read of Hugo, I chose this quote which has a whole intrinsic duality. For whom could not read in the animation:
"The destination is severe, it's us indulgent. What is black might not be dark." (...)
If you want to suggest some writer / quote, please ask in the comments!
The animation was entirely made in Cinema 4D!
Nessa segunda rodada do Citações Motion Graphic, escolhi por tema o grande mestre da literatura francesa: Victor Hugo. É meu escritor favorito, e pessoalmente acho sua obra Os Trabalhadores do Mar (tradução de Machado de Assis), a mais monumental já escrita. Dentre tantas coisas memoráveis que li de Victor Hugo, preferi essa frase que tem toda uma dualidade intrínseca. Para quem não conseguiu ler de primeira na animação:
"O destino é severo, sejamos nós indulgentes. O que é preto talvez não seja escuro." (...)
Se quiserem sugerir algum escritor/citação, escrevam nos comentários!