1. Lecture Description
    What is a Landing Page?

    A landing page is a one-page website, meant to drive a specific target audience to take a specific action:

    Buy a product
    Subscribe to an email list
    Video landing page
    Content landing page that you want to rank highly in search engines

    May have heard them referred to as a:

    sales page
    squeeze page

    A landing page is NOT:

    a website
    a specific page within your website
    not meant to be presented to a large audience

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  2. Landing pages are one-page websites that drive users to a single action or result. Write down the single goal you want your landing page to achieve.

    If you have multiple goals and multiple audiences remember to have one landing page per traffic source. Multiple traffic sources, multiple landing pages.

    Landing Page Checklist

    no navigation
    single call to action (CTA) message
    specific message for specific audience

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  3. If you’re not already familiar with the Lean Startup methodology, it is a way for you to validate the assumptions you have about the problems your customers are trying to solve. There is more to it, but this methodology is *especially* useful when you are developing a strategy for your landing pages.

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  4. In this lesson I’ll show you how to use the Validation Board to test the assumptions you’re making about the audience you’re targeting with your landing page.

    To do this, we’ll look at a couple of live examples. The video below is looking at a landing page for Wave Accounting.

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  5. Here’s another practical example of how to use the Validation Board – Xero Accounting

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Landing Page

Jen Gordon

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