Like his Spartan predecessor, the Essence Man leaves no room for error neither compromise on the battleground.
He awakes early in the day, focused and contemplates the battle at hand. He searches his armoury for the most suitable tools and weaponry that will give him a competitive advantage over his opponent in the heat of battle. He is also aware that the battle isn't only won with physical strength but more so with a sound mind. He prepares mentally and strategies.
When the battle cry rings in the city, he is holistically ready and proceeds to his awaiting chariot to be transported to the battlefront.
The narrative develops in a symphony of four movements
Introspection: Man awakes and contemplates the task ahead of him; the Power Lunch.
Preparation: He meticulously peruses his wardrobe for the most appropriate attire that would put him in good stead for the power lunch.
Mind Growth: Once physically prepared, he puts his mind in gear and strategizes.
Procession: In the final movement, he proceeds to his awaiting vehicle in orderly fashion, to be transported to the battle at hand.
Camera: Canon 5DmkIII (with Magic Lantern RAW hack)
Lens: Canon 24L, Canon 35mm f/2, Samyang 35mm T1.5, Canon 50mm f1.3, Canon 100L
Graded in Davinci Resolve
Edited in Adobe Premiere Pro CS6
Written/Directed by Olan Collardy
Creative Direction by Ade Udoma
Produced by Lucas Bitencourt
Styled by Essence London
We spent two weeks searching for the best lighting conditions that could accurately and artistically represent the Son Brull hotel. For this project we decided to acquire the majority of the shots with the Quicklapse technique, shooting at 8K 12bit raw in order to get the highest image quality available to date. We used Hasselblad and Nikon lenses. The final piece was mastered and delivered in 4K resolution.
Click on the DOWNLOAD button for the 4K version (log in first).