We were approached by Escala agency to create a piece for Ibravin - Brazilian Wine Institute - that would stand out during the commercial breaks.
The result was a graphical extravaganza that takes advantage of the script's comparative nature to set up a dynamic pace. The spot oscillates between the austere tone of the inventions and the playful color explosions that depict how Brazilian culture has affected each of them.
To achieve the final look and fluidity, we used a mix of techniques that range from 3D solutions to traditional frame-by-frame animation.
Everything was crafted in less than a month.
Enjoy it responsibly!
Annecy Animation Festival Official Selection
ASIFA Animation Festival Music Video 1st Place Winner
Kris Merc cargocollective.com/krismerc
Benjy Brooke benjybrooke.com/
Production Company: Ataboy ataboystudios.com/
Creative Director: Vikkal Parikh
Story: Kris Merc, Benjy Brooke, Vikkal Parikh
Designers: Benjy Brooke, Ellen Su, Kris Merc
Animators: Benjy Brooke, Ellen Su, Zeynep Aydogmus, Scott Wilkinson, Arthur Guttilla, Yana Pan, Monika Norcross, Christine Kim
Compositor: Adam Van Dine
Editor: Jeremy Baumann
3D Artist: Emily Zurl
Storyboards: Benjy Brooke, Takeia Dunlop
Producer: James Howell
Executive Producer: Karen Hennegan