As the American Lung Association of the Northeast's anti-idling campaign notes, idling wastes 3.8 millions of
gas each year in Vermont alone and creates 10 million metric tons of CO2 in America each year. Diesel exhaust is a factor in lung cancer and heart attacks. Exhaust of all kinds contributes to asthma attacks. And idling is harmful to modern engines. Clearly, reducing the incidence of idling has many pro-social and pro-environmental effects. Clearly, as well, an yone who drives is a potential idler, so this campaign had a wide reach.
In late 2013, EnviroMedia worked with the Texas Department of State Health Services to design and implement
a comprehensive campaign to educate parents about the importance of keeping their children on the
recommended vaccination schedule through adolescence. The campaign also encouraged health care
providers to talk to parents of adolescents about the recommended vaccination schedule.
In a recent statewide round of focus groups of South Dakotans of college age (18-24), the smokers in the group told us that they were fully aware of the health risks involved with their smoking habit and noted that CDC's TIPS campaign was a stark reminder of just how deadly smoking can be. This campaign worked to remind smokers of the negative health and financial effects of their addiction and that help was just a phone call away. In addition, although many of the focus group participants were aware of the QuitLine, there were a significant number of questions about what happens after you call for service.
South Dakota's infant mortality rates are alarmingly high and continue to be higher than the national average. What's more, infant mortality rates among our American Indian populations are twice as high as those of white infants, and SIDS is the second leading cause of infant death in South Dakota. Low levels of prenatal care, smoking and/or drug use during pregnancy, as well as unsafe sleep practices are known to correlate directly with high infant mortality rates. The Governor's Task Force on Infant Mortality was recently assembled to study the available data and research and make recommendations. Those recommendations included: increasing access to prenatal care, reducing smoking among pregnant mothers, increasing awareness about safe sleep practices, and providing culturally appropriate education messages in order to reduce disparities. As a result, a multi-media/multi-platform awareness campaign was developed
On average in Oklahoma, approximately 400 infants die each year. Further, African American and Native
American babies die at higher rates than White babies. The top three rankable causes of infant death in Oklahoma are:
--Congenital malformations (medical condition present at birth)
--Disorders related to short gestation (less than 37 weeks of completed pregnancy) and low birth weight (less
than five pounds eight ounces)
--Sudden Infant Death Syndrome (SIDS)