Dir: Bob Harlow
Producer: Rachel Dargavel
DP: Steve Annis
1st AD: Shea Bradley
Editor: Ross Hallard @ TRIM editing
Casting: Leanne Flinn
Styling: Laura Clayton
Grade: Ben Rogers @ Glassworks
Art Director: Beck Rainford
Ronnie Goodman may well be San Francisco's most unexpected half-marathoner. This is the story of why he runs.
If you are inspired, please consider contributing to Ronnie's cause. He recently ran The Second Half of The SF Marathon to give back to the organization that helped him when he needed it most. hospitalityhouse.org/runronnierun.html
Nike commissioned Heist to produce a teaser spot for the Madrid unveiling of the Mercurial Vapor Superfly boot. Nike supplied the late-renaissance Spanish palace and the greatest football player on earth, Cristiano Ronaldo. We did the rest.