1. WHY DO THEY “MAKE” NOW? - 台北 DESIGN HUNTING - 上映会&トークショー
    日程 / 2014年8月2日(土)
    時間 / OPEN 19時 START 19時30分
    場所 / スタンダードブックストア 心斎橋 BFカフェ 大阪市中央区西心斎橋2-2-12 クリスタグランドビル
    出演 / 服部滋樹(graf)、中原慎一郎(Landscape Products)、二宮宏央(CHANCE MAKER)
    料金 / 1,500円(1ドリンク付き)
    予約・詳細はこちらから → graf-d3.com/events/entry/wdtmn_taipei

    Produced by CHANCE MAKER Film Connections
    chance-maker.jp/ facebook.com/chancemakerinc
    Director : Hiroo Ninomiya ( CHANCE MAKER, INSPIRING PEOPLE & PROJECTS )
    Cinematographer : Masato Indo ( INSPIRING PEOPLE & PROJECTS )
    Music : Takeo Toyama

    # vimeo.com/101839390 Uploaded 1,790 Plays 0 Comments
  2. 由台北 VVG、台北市文化基金會、
    日本 鳥取縣、東京 Landscape Products、大阪 graf 共同舉辦的巡迴展覽,
    集合日本及台灣許多優秀的設計與工藝,藉由四個城市的交流,從不同觀點和角度,
    看見彼此對於 "美好生活" 的想像和努力,
    並將這些美好的事物和思維,帶進彼此的生活裡。

    facebook.com/tottoritaipei2014
    tottori-taipei.tumblr.com/

    Produced by
    VVG 好樣, Taipei
    vvgvvg.blogspot.jp/ facebook.com/vvgteam

    CHANCE MAKER Film Connections
    chance-maker.jp/ facebook.com/chancemakerinc
    Director : Hiroo Ninomiya ( CHANCE MAKER, INSPIRING PEOPLE & PROJECTS )
    Cinematographer : Masato Indo ( INSPIRING PEOPLE & PROJECTS )
    Music : Ayako Taniguchi

    # vimeo.com/105620374 Uploaded 5,376 Plays 0 Comments
  3. Let’s say you grew up with kale as a staple in your diet, and your mom feeds it to you when you’re sick (with brown rice and miso soup) because it’s so damn good for you. Kale—it’s just kind of there, you know, like your dog and your memories, so it begins to blur from merely being a leafy green vegetable into absorbing connotations of home. But then you move to France and the American green cliché is an absolute mystery! You can’t find kale anywhere because no one knows what it is. Well that’s exactly what happened to Kristen Beddard when she moved to Paris, unable to speak French or score any kale. Her displacement led to The Kale Project, an initiative to reintroduce kale, and a little bit of home, to France.

    See more at http://www.darkrye.com
    Follow us on Twitter http://twitter.com/darkryemag
    and Instagram http://instagram.com/darkryemag

    # vimeo.com/86742525 Uploaded
  4. ---------------------------------------------------------------------------------------------------------------------------------------------------

    thirdseventh-book.com/

    ---------------------------------------------------------------------------------------------------------------------------------------------------

    "From Bits To The Lens" Book -- Beautiful 120+ hires imagery artwork, philosophy and processes behind the shortfilm in a 232 pages large format book.

    Help funding my next shortfilm through the book. All the book sales incomings will be destined to financing it.

    ---------------------------------------------------------------------------------------------------------------------------------------------------

    .Fullscreen it, please.

    A FULL-CG animated piece that tries to illustrate architecture art across a photographic point of view where main subjects
    are already-built spaces. Sometimes in an abstract way. Sometimes surreal.

    Credits:

    CG

    |Modelling - Texturing - Illumination - Rendering| Alex Roman

    POST

    |Postproduction & Editing| Alex Roman

    MUSIC

    Sequenced, Orchestrated & Mixed by Alex Roman (Sonar & EWQLSO Gold Pro XP)

    Sound Design by Alex Roman

    Based on original scores by:

    .Michael Laurence Edward Nyman. (The Departure)
    .Charles-Camille Saint-Saëns. (Le Carnaval des animaux)

    Directed by Alex Roman

    Done with 3dsmax, Vray, AfterEffects and Premiere.

    # vimeo.com/7809605 Uploaded 6.2M Plays 2,811 Comments
  5. BlogWell: How Big Brands Use Social Media is an amazing series of events presented by SocialMedia.org that features 8 great case studies in corporate social media. To learn more, visit socialmedia.org/blogwell/.

    To download the slide presentation in this video, visit wom.us/170Vy8e.
    ----------------------------------------------------------------------------------------------------------------------

    In her BlogWell Bay Area presentation, The Coca-Cola Company's Manager of Digital Communications and Social Media, Ashley Callahan, shares how the brand's "Coca-Cola Journey" campaign grew its social media channels by 100%.

    She offers tips on how to create compelling, meaningful content and how to effectively track results through examples of the successful Journey campaign.
    ----------------------------------------------------------------------------------------------------------------------

    Below is live coverage of this session:

    — Ashley says the Coca-Cola Journey was launched to become a hub of great content. The website was redesigned to be an editorial magazine format.

    — There is a large planning process that includes public affairs and marketing folks. They meet with global marketing folks and take pitches from freelancers as well.

    — Ashley says compelling content can be a blog, photo, or a video. The water cooler test is applied to all stories.

    • Does it answer the “Why should I care” test?
    • Does it surprise you?
    • Is it compelling with universal appeal?
    • Is it being measured systematically?

    — As a marketer they ask:

    • Does the topic generate interest?
    • Is it new?
    • Is it something we've seen before?

    — Ashley shares the most interesting content to Coca-Cola audiences according to metrics:

    • Food
    • Company History
    • Jobs

    —Integrating great content across channels has led to it being seen 500 times, 2,400 page views, and an infographic on The Daily Beast.

    — Ashley says the most popular content of all time is The Coca-Cola Journey resulting in 8,000 shares from people syndicating their content by sharing it on their own sites/social media profiles.

    — Success metrics include website visitors, sharing, and media coverage of Coca-Cola Journey stories.

    — What’s next? Building an infrastructure to support Journey editors and owners globally with localized content. They will be hosting content that would have been in a microsite in the past on the brand site (Journey).

    Q & A:

    Q: Did you bring in people with a journalism background to get Journey started?

    A: Ashley: Yes, people with journalism degrees and backgrounds are leading the effort. I also have a journalism background.

    Q: How is media supported within the company?

    A: Ashley: Our largest business strategy is lead by the CEO who wants to double the audience by 2020. We’re not monetizing it, it is set up like a publisher. This allows for more freedom to talk about different topics.

    Q: Is all of your content created by Coca-Cola or do you also have content created by users/communities. How do you manage global content and translation?

    A: Ashley: We write both brand and non-Coke articles. We work with freelancers. We've republished content from media outlets we respect and enjoyed. We have also worked with General Mills to source content from their food website and with partners such as Ronald McDonald House.

    Q: Do you have communities where customers generate content (user generated content)?

    A: Ashley: Yes, it is a new feature on the website launched in the past month.

    Q: Have you gotten any push back on this being more lifestyle-oriented versus product-centric?

    A: Ashley: This is where metrics come in. People love to hear about products. We look at what has worked in the past to see what worked and what hasn't. People can’t argue with numbers.

    Q: What tools do you use?

    A: Ashley: Gigya, proprietary CMS. Every article is weighted on views, shares, and bounce rate = expressions of interest score. SEO is a big part of the formula. We look at keywords that aren't as competitive that we can use and own. This [Journey] has grown our social media channels 100% .

    Q: What’s next for Coca-Cola social media?

    A: Ashley: Our goal is to grow the new social media platforms such as Instagram. We customize content to each platforms. For example, jobs are posted to LinkedIn. Lists in short digestable formats such as “2 things you should know” work really well in content and so do images.

    # vimeo.com/75348539 Uploaded 4,054 Plays 0 Comments

有藝思

steve

Browse This Channel

Shout Box

Heads up: the shoutbox will be retiring soon. It’s tired of working, and can’t wait to relax. You can still send a message to the channel owner, though!

Channels are a simple, beautiful way to showcase and watch videos. Browse more Channels.