1. Celina Kirchner spoke on “The Future of Influencer Marketing” at Digital Entertainment World on February 2, 2017 in Marina del Rey, CA. Her panel focused on the relationship between brands and online content producers, detailing how sponsored posts, contests, and public appearances can build engagement. In this clip, Celina explains how disclosures on sponsored online content can help brands to create an authentic connection with content creators and their audiences.

    # vimeo.com/203012438 Uploaded 99 Plays 0 Comments
  2. On September 16, 2016, as part of the Entertainment & Technology Law Conference at New York University, Michael Poster spoke on a panel discussion entitled, “Slipping Through the Cracks: How Artists and Rightsholders Are Missing Out on Digital Royalties.” This program explored ways in which artists and rightsholders fail to collect certain digital royalties, either because they don't actively seek out collection, or the rights are not properly licensed by those who play their music. In this segment, Michael addresses the fact that music rights and payments are often not in line.

    # vimeo.com/183579885 Uploaded 80 Plays 0 Comments
  3. On September 16, 2016, as part of the Entertainment & Technology Law Conference at New York University, Ilse Scott spoke on a panel discussion entitled, “Slipping Through the Cracks: How Artists and Rightsholders Are Missing Out on Digital Royalties.” This program explored ways in which artists and rightsholders fail to collect certain digital royalties, either because they don't actively seek out collection, or the rights are not properly licensed by those who play their music. In this segment, Ilse discusses different kinds of copyrights that determine who receives payment for the use of music in a variety of forms.

    # vimeo.com/183577747 Uploaded 45 Plays 0 Comments
  4. Joseph Mellema presented on “The Internet of Things (IoT) to the Future of Cyber-Physical Systems (CPS)” at the Silicon Beach Fest on Friday, August 26, 2016 in Marina del Rey, CA. The presentation explored the impact of CPS, looking at emerging autonomous vehicles/drone technology, military/weapon systems, intelligent buildings, smart energy systems, robots, smart sensors, GPS, and smart medical devices. In this segment, Joe explains what a trade secret misappropriation claim is, when to implement this cause of action, and why it can be difficult to prove.

    # vimeo.com/181257954 Uploaded 25 Plays 0 Comments
  5. Celina Kirchner was a moderator on the “Beyond Big Media: Monetizing Media for Small Screen Platforms” panel at Silicon Beach Fest, which took place on Friday, August 26, 2016 in Marina del Rey, CA. The panel provided an engaging conversation about the prevalence of small screen media and how to monetize it. In this segment, Celina discusses why the FTC has been stricter when it comes to regulating new media versus traditional media with respect to notifying the public about its use of paid content.

    # vimeo.com/181112821 Uploaded 89 Plays 0 Comments

Advertising & Digital Media

Michelman & Robinson, LLP PRO

Clients rely on Michelman & Robinson, LLP’s (M&R’s) experience and sophistication to keep up with the constantly evolving advertising and digital media industry.

We counsel industry clients in virtually every aspect of their operational needs. Whether…


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Clients rely on Michelman & Robinson, LLP’s (M&R’s) experience and sophistication to keep up with the constantly evolving advertising and digital media industry.

We counsel industry clients in virtually every aspect of their operational needs. Whether drafting and negotiating agreements between advertisers, agencies, and search and analytics companies; protecting our clients’ intellectual property rights; or advocating before regulatory boards or through civil litigation. M&R offers an Advertising & Digital Media Department with a large West Coast and East Coast presence, uniquely positioning us to service national clients that operate in diverse market sectors. We provide in-depth legal services to traditional advertising, creative, and media buying agencies; advertisers, multi-channel networks; Internet publishers and other content providers.

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