Following 'Operation Christmas' voted the most effective campaign in the world in 2011, was never going to be easy -- but Lowe SSP3 in Colombia have done it -- click here to see 'Rivers of Light' or as Fast Company recently called it, 'Even Guerillas get the blues.' A heartfelt message to the FARC Guerrillas that 'at Christmas everyone can come home'.
This has been awarded one of the highest accolades in advertising - a Black Pencil at the D&AD awards - the only one awarded in 2012.
Brand: Colombian Ministry Of Defence
Client: Colombian Ministry Of Defence