Saatchi & Saatchi came to THG Films when they needed a series of TV commercials for their client, high-end soy sauce brand, Liuyuexian. Peter Darrel directed this 45-second spot along with 2 30-second versions, 3 15-second versions, and a 5-second version. The 45-second version is available in Mandarin Chinese, Cantonese Chinese, Korean, Japanese, English, French, German, and the Spanish version here.
We shot the bottle with a Milo in Beijing along with the couple at the end, before heading to Taipei, Taiwan for the post. We spent a month in Taiwan to complete the series to the client's satisfaction.