With fashion-led seasonal collections and numerous catwalk collaborations, nailgirls has gained a reputation as ‘the fashions nail polishes’ and their 2014 Spring/Summer Collection is no exception. Bolder Creative was entrusted to create a branded film that represented not only the company, but each individual colour of the limited edition. Directly influenced by style trends, fashion houses and catwalks nailgirls 2014 collection ranges from the vibrant summer inspired Orange 4, to the subtle shabby chic Purple 15, all needing to be individually reflected in this haute couture inspired film.
Creating 3D models of the luxurious shades, Bolder Creative built a high-gloss and colourful edgy environment to showcase each shade. Individual environments were created to evoke the feeling of each shade creating a colourful and complementary backdrop with elements inspired by the collection. With supporting flowing abstract shapes in a contemporary and non-traditional way, they matched the spirit of each shade with matching tones, and in the spirit of great nail polish gave it that finishing touch making this contemporary branded film the perfect accessory.