In an increasingly digital world, human experience is more powerful and relevant than ever before. It's these experiences that give us something to talk about in the digital space. They breed consumer loyalty and word of mouth.
This short animated was designed for Jack Morton Consumer Marketing and explains why human experience has now become the heart of social currency. It shows why brand experiences are fundamental to creating lasting connections between people and brands.
Design and animation by Onesize.
Music and sound design by Box of Toys Audio.
Time-lapse footage taken at the Very Large Array in Socorro, New Mexico; one of the largest Radio Astronomy Observatories in the world.
As a learning exercise, and something to challenge myself, I wanted to try to combine two of my favorite things: motion-graphics and time-lapse photography.
I also wanted to see if I could stretch my editing techniques a little further.
The VLA really is a legitimately amazing thing to see in person. If you've ever considered making a visit, you should.
It's an awe-inspiring feat of human engineering, and the surroundings are gorgeous. Unbelievable skies in New Mexico. I caught some nasty weather, but it was still a great experience. I'm definitely going back!