This 10 minute video tells the heart warming story of a family who uses the Center for Aging Services Technology as they try to support their Father/Grandfather as he faces the challenges of aging yet wants to keep his independence. Introduction by Jeff Bridges.
PMG was asked by Intel's Global Brand team to help develop an inspirational video to help boost morale and harness a point of pride for employees as they were undergoing a large cultural and business shift in the company. The request was for a video that the employees would want to share with each other and their families and friends.
• Creative and script writing
• Production shooting, research stock footage
• Editorial and post production
“Create” is an emotionally powerful video that explores the many ways that PCs unleash personal creativity—not in the hands of creative professionals, but in the hands of everyday people around the world. In the process, the video inspires us to celebrate the power of creativity and self-expression we all share...and to appreciate the vital role that PCs play in our lives.
Shot on our Red EPIC 5K digital cinema camera, “Create” captures a series of very natural, “real life” moments of people creating and sharing content. The goal was to connect with our audience on an emotional level—using universal human experiences—to inspire them to view PCs as powerful tools for creating richer lives.