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41st Parameter, a Part of Experian

41st Parameter

In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant business challenges.…


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In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant business challenges. 41st Parameter, a part of Experian, is the global leader in device recognition and intelligence, using patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. FraudNet combines device intelligence with risk analysis to detect and prevent online fraud before it happens. AdTruth, the digital media division, gives marketers a better way to recognize and reach their most valuable audiences across all types of devices. The TrustInsight® Network enables online merchants to increase sales by approving more trusted transactions. These privacy-compliant services help keep the Internet more secure and relevant for everyone.

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