Feltrinelli is an eclectic, multifaceted, plural, versatile way of thinking.
As one of the biggest editorial house in Italy, the group wanted to offer to its audience a way to make use of television contents through a different perspective. A perspective that leaves space to critical thinking and wants to encourage personal opinion by treating current issues.
Our work had to reflect the spirit of the company, which traditionally has a publishing background, in a new way. We took inspiration from the print graphic treatments to create an appropriate brand.
That's why we chose to use serif and sans-serif typefaces such as Trade Gothic Bold Condensed and Utopia Regular, in a very large body, together with a color treatment on footage in a way that could represent the origins of the group but at the same time away from the vintage feeling.
Branding by: NERDO
Art Direction, Concept, Design, Animations:
Alessandro Durando // Daniele Gavatorta // Lorenzo Levrero
CLIENT: EFFE TV S.r.l.
Head of Content and Communication: Riccardo Chiattelli
Brand Manager: Fabio Pietranera
Original Music: Smider
Sound Design: Andrea Pestarino
MUSIC (Reel): Town of Saints - Carousel (Label: Snowstar Records (snowstar.nl)
Our friends at Fox asked us to redesign Fox Life global image, the second most important channel of the group.
The goal was to achieve worldwide recognizable image that stressed the mainstream character of the channel and its coviewing audience.
We thought a playful channel, with intense colors and strong audio support both parts of the navigation as IDs.
We hope you enjoy it in your TVs worldwide!
Art Director: Pablo Alfieri & Elda Broglio
Animation Director: Mariano Farias
Illustration: Elda Broglio & Pablo Alfieri
2D Design: Elda Broglio, Andrés Reisinger, Carolina Carballo & Pablo Alfieri
3D Design: Andres Reisinger & Pablo Alfieri
2D Animation: Hernán Estevez, Jules Guerin, Matias Masciotra & Mariano Farias
3D Animation: Hernan Estevez & Jules Guerin
3D Rendering & Lighting: Andres Reisinger & Sebastian Curi
3D Modeling: Andres Reisinger, Juan Martín Miyagi & Pablo Alfieri
Postproduction: Pablo Alfieri
Reel Montage & Edition: Jules Guerin
Music and Sound Design: Jesus Mucci for Disapio Producciones Studio
Production: Inés Palmas
Client: Fox International Channels
Project: Fox Life
Directed by: Fox International Channels
VP Global Branding & Creative: Florencia Picco
Global Branding Director: Mariano Barreiro
Global Art Director: Natalia Español
Designers contributors – non FIC-: Paula Vidal, Luis Paris y Marcelo Hsu
The DMC Initiative developed this series of IDs for Australian Television Channel, FOX CLASSICS.
FOX CLASSICS showcases classic films, and the ID series was designed to take viewers on a guessing game journey through the world of classic cinema. Each spot sticks to the channel brand with the aim of guiding the channel into a new phase of sophistication.
Each ID interprets a series of films, merging them together through iconic design and audio.
2012 CREATE Desktop Design Award Winner - MOTION
2012 PromaxBDA ANZ GOLD Awards
- Most Outstanding Promo of the Year
- Best Television Image Campaign
- Best Television Image Promo
- Best On-Air Branding Design
- Best CG Animation
- Best Design Without Footage
- Best Promo Not Using Program Footage
2012 PromaxBDA ANZ SILVER
- Best On-Air Ident Design (Out of House)
- Most Outstanding Design in Promotion
2012 PromaxBDA World GOLD – Best Television Branding/Image
2012 PromaxBDA World SILVER- Best Design
2012 PromaxBDA World BRONZE – Best Television Branding/Image Campaign
2012 Astra Industry Awards - Most Outstanding Channel Image Spot
Inclusion in STASH 89, Featured on Motionographer, Computer Arts Magazine
CLIENT: FOX CLASSICS
Channel Creative Director: Uriah Blair
Designed, Directed and Animated by The DMC Initiative
Audio Design & Composition: Mark Brandis @ ism studios
Broadcast branding and identity pitch for NatGeo channel
showcasing the modular design key elements, ID`s, brand bug, fillers, transitions in a 2 min video edit.
we have designed a simple but modular elemets to interact with the footage image from primary shapes we build the space to place the different information about each program and section for the tv channel