1. On Air worldwide branding production for FOX.
    Network package 2D animation.
    Designed by FOX.

    # vimeo.com/46518650 Uploaded 31.8K Plays 10 Comments
  2. Feltrinelli is an eclectic, multifaceted, plural, versatile way of thinking.

    As one of the biggest editorial house in Italy, the group wanted to offer to its audience a way to make use of television contents through a different perspective. A perspective that leaves space to critical thinking and wants to encourage personal opinion by treating current issues.

    Our work had to reflect the spirit of the company, which traditionally has a publishing background, in a new way. We took inspiration from the print graphic treatments to create an appropriate brand.

    That's why we chose to use serif and sans-serif typefaces such as Trade Gothic Bold Condensed and Utopia Regular, in a very large body, together with a color treatment on footage in a way that could represent the origins of the group but at the same time away from the vintage feeling.

    Branding by: NERDO
    Art Direction, Concept, Design, Animations:
    Alessandro Durando // Daniele Gavatorta // Lorenzo Levrero
    YEAR: 2013
    TYPE: Branding

    CLIENT: EFFE TV S.r.l.
    Head of Content and Communication: Riccardo Chiattelli
    Brand Manager: Fabio Pietranera

    Original Music: Smider
    Sound Design: Andrea Pestarino

    MUSIC (Reel): Town of Saints - Carousel (Label: Snowstar Records (snowstar.nl)

    # vimeo.com/85427410 Uploaded 42.7K Plays 11 Comments
  3. Our friends at Fox asked us to redesign Fox Life global image, the second most important channel of the group.
    The goal was to achieve worldwide recognizable image that stressed the mainstream character of the channel and its coviewing audience.
    We thought a playful channel, with intense colors and strong audio support both parts of the navigation as IDs.
    We hope you enjoy it in your TVs worldwide!

    Art Director: Pablo Alfieri & Elda Broglio
    Animation Director: Mariano Farias
    Illustration: Elda Broglio & Pablo Alfieri
    2D Design: Elda Broglio, Andrés Reisinger, Carolina Carballo & Pablo Alfieri
    3D Design: Andres Reisinger & Pablo Alfieri
    2D Animation: Hernán Estevez, Jules Guerin, Matias Masciotra & Mariano Farias
    3D Animation: Hernan Estevez & Jules Guerin
    3D Rendering & Lighting: Andres Reisinger & Sebastian Curi
    3D Modeling: Andres Reisinger, Juan Martín Miyagi & Pablo Alfieri
    Postproduction: Pablo Alfieri
    Reel Montage & Edition: Jules Guerin
    Music and Sound Design: Jesus Mucci for Disapio Producciones Studio
    Production: Inés Palmas
    Year: 2013

    Client: Fox International Channels
    Project: Fox Life
    Directed by: Fox International Channels
    VP Global Branding & Creative: Florencia Picco
    Global Branding Director: Mariano Barreiro
    Global Art Director: Natalia Español
    Designers contributors – non FIC-: Paula Vidal, Luis Paris y Marcelo Hsu

    # vimeo.com/78527281 Uploaded 42.6K Plays 20 Comments
  4. The DMC Initiative developed this series of IDs for Australian Television Channel, FOX CLASSICS.

    FOX CLASSICS showcases classic films, and the ID series was designed to take viewers on a guessing game journey through the world of classic cinema. Each spot sticks to the channel brand with the aim of guiding the channel into a new phase of sophistication.

    Each ID interprets a series of films, merging them together through iconic design and audio.


    2012 CREATE Desktop Design Award Winner - MOTION

    2012 PromaxBDA ANZ GOLD Awards
    - Most Outstanding Promo of the Year
    - Best Television Image Campaign
    - Best Television Image Promo
    - Best On-Air Branding Design
    - Best CG Animation
    - Best Design Without Footage
    - Best Promo Not Using Program Footage

    2012 PromaxBDA ANZ SILVER
    - Best On-Air Ident Design (Out of House)
    - Most Outstanding Design in Promotion

    2012 PromaxBDA World GOLD – Best Television Branding/Image
    2012 PromaxBDA World SILVER- Best Design
    2012 PromaxBDA World BRONZE – Best Television Branding/Image Campaign

    2012 Astra Industry Awards - Most Outstanding Channel Image Spot

    Inclusion in STASH 89, Featured on Motionographer, Computer Arts Magazine


    Channel Creative Director: Uriah Blair

    Designed, Directed and Animated by The DMC Initiative

    Audio Design & Composition: Mark Brandis @ ism studios

    # vimeo.com/33951933 Uploaded 56.9K Plays 46 Comments
  5. Broadcast branding and identity pitch for NatGeo channel
    showcasing the modular design key elements, ID`s, brand bug, fillers, transitions in a 2 min video edit.

    we have designed a simple but modular elemets to interact with the footage image from primary shapes we build the space to place the different information about each program and section for the tv channel


    # vimeo.com/20021052 Uploaded 16.9K Plays 0 Comments

tv branding

Pavel Shport

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