A stop motion animation created with Saatchi & Saatchi LA, investigating what the plural of 'Prius' would be. Prius Goes Plural won a Cannes Gold 'Cyber Lion' in 2011.
More information on the campaign can be found here: toyotapriusprojects.com/#/006
Agency: Saatchi & Saatchi LA
Visuals and Animation: HunterGatherer
Prius Goes Plural - Animation
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Hi! We are Bito from Taiwan. We made this short animation to celebrating the Chinese New Year. Happy New Year!
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