We were asked to design a new, fresh and colorful graphics to promote and communicate the modern and new program and attitude of the channel.The graphics we did consists of the trailer graphics, coming next cards, sales cards, special trailer categories, art and events recommendation promo, continuity straps and social media
Client: ALPHA TV
Executive Producer: Aristotelis Michailidis
Director: Tony Zagoraios
Motion Designer: Tony Zagoraios
Design, Layout: Stavros kypraios
Art Direction:Tony Zagoraios/ Stavros Kypraios
Additional Animation: Michael Towers
We were delighted to be selected to develop a top down re-design of BT's on-air identity. Previously known as BT Vision, the decision was taken to align the platform with the corporate identity; naming it simply ‘BT’ and using a refreshed version of their established logo to brand the service.
There was perhaps a pre-conception about the current BT marque that only said 'telecoms'. As such, the new identity had to convey BT as a credible entertainment brand. This new on air look evokes a feeling of a premium TV platform while being mindful of not diluting the inherited stature of the corporate brand.
This was a unique branding exercise in which we had the opportunity to work with our friends at Travel Channel to expand upon their identity– primarily to help figure out a shape to contain the logotype and become the basis for a more memorable graphics system. After exploring hundreds of designs, we focused in on the modified arrow, which happens to pair perfectly with the tagline “Travel moves you”. Although the process started in a flat color world, we eventually settled on a graphic 3d approach to signify a bigger change and create more richness. The result is a crisp, colorful, concise package that creates an ownable space across platforms for Travel Channel to live.