1. Tatsuru Rai is the owner and chef of Sobatei Rakuichi in Niseko, Hokkaido. He operates the 12-seat restaurant, considered one of the world’s great soba houses, with his wife Midori. He mixes, kneads, and cuts all of the buckwheat to order.

    He was the first person to appear on stage at the fourth annual MAD Symposium, in Copenhagen. Instead of giving a speech, Tatsuru demonstrated his craft in complete silence.

    The noted Danish author and former ad executive Knud Romer describes a series of captivating interactions with a homeless man which prove that, “If you are truly honest with someone, you might end up getting the right, useful information from them.” From MAD3.

    To learn more about MAD and support our efforts, visit madfeed.co/about/

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