For the launch of adidas' 2013 global originals campaign, unite all originals, we created a kalaidescopic encounter between Producer A-Trak & Director So Me, to introduce adidas' belief, that true originality, is always found in collision.
Created with Sid Lee Montreal for Adidas Originals, & the following:
Executive Creative Director: Kris Manchester
Creative Directors: Jean Francois Dumais, Ness Higson, Simon Schmitt, & Charles Hall
Art Directors: Ruben Beddeleem, Lana Shahmoradian, Sofia Gillstrom, & Henrik Leichsenring
Copywriters: Joeseph Hagel & Kingston Trinder
Director: So Me