Apple's retail stores play a vital role the company’s strategy. This video was created to help attract talented individuals who reflect Apple’s brand attributes, and allow them to self-select job categories that appealed to them. PMG recommended a creative approach that featured Apple employees from around the world speaking about their experience working in a retail store. To bring that to life organically, we suggested shooting in retail environments (in some cases during business hours) to capture the unique energy of different stores, rather than shooting them in a white limbo environment as the client had originally planned. We shot in 4 cities around the world and did the casting via Skype. In addition to the introduction video, we created 7 career specific videos. All have been very well received and localized into ¬over 14 languages.
When Land Rover set out to introduce the all-new Range Rover Evoque the goal was to engage an all-new audience. The iAd Network identified the perfect target and worked with Mindshare and Y&R Group to bring the Land Rover experience to them in an innovative way. Pedersen Media Group was tapped to create the documentary video showcasing the project on the Apple iAd website. We shot one day in New Jersey for the interviews and b-roll, and the project has been very well received by the iAd sales team.