1. How can online networking help you to generate leads?
    ✓ It has lower customer or client acquisition costs
    ✓ It's easier to find business partners
    ✓ We can test our marketing
    ✓ It helps find higher quality prospects
    ✓ We can do market research
    ✓ I can target my marketing


  2. How can online networking help you to generate leads?
    ✓ I can create word-of-mouth buzz
    ✓ It's more targeted
    ✓ It creates referrals and introductions
    ✓ I can get to know my market
    ✓ I can find new customers and clients (tap into ready-made markets)
    ✓ It means less cold calling


  3. More tips to help you be more productive and strategic when networking online.
    ✓ Say 'no'
    ✓ Create signatures
    ✓ Ask others
    ✓ Manage your database
    ✓ Commit the time
    ✓ Measure your ROI
    ✓ Become a member
    ✓ Be Prepared


  4. How can online networking help you be more productive?
    ✓ Track what you are doing
    ✓ Avoid addiction
    ✓ Use notifications and alerts
    ✓ Schedule your time online
    ✓ Check out the FAQs
    ✓ Learn to type
    ✓ Learn to speed read
    ✓ Bookmark key sites


  5. What questions might you ask in deciding whether to join an online networking platform?
    ✓ What is the site’s real purpose?
    ✓ What kind of people are involved?
    ✓ How many people are on there?
    ✓ What are the rules and the tools?
    ✓ How much time would I have to spend on here to generate any return?
    ✓ How easy is it for me to get involved?
    ✓ What are other people saying about it?



NCA Core Competence

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