Smart Footfall is a system that can count and track customers. With this information you can understand your customers better.
Because the story can quickly become quite technical, our challenge was to present it as simple and clear as possible. Instead of relying on a lot of info graphics, we chose to build a 3d world to visualize the basic concepts which helps you understand the system better without a lot of distracting data.
The Edge is a brand-new building located at Amsterdam’s Zuid-as area designed by PLP Architecture and developed by OVG. In order to enthuse investors we were asked to create a film in which this architectural masterpiece is presented.
We chose to focus on the five most important pillars. First of all The Edge has the highest sustainability label of all buildings in continental Europe. Furthermore we wanted to reflect its location, as the Zuid-as area is rapidly emerging as one of Europe’s most significant business districts. Flexibility, cutting-edge design and, perhaps the most important, users are the final pillars that complete the story.
Additional credits live-action shoot
1st AD: Marcel van der Velden
D.O.P.: Marijn Zurburg
Focus Puller: Chiel van Dongen
Gaffer: Bart van Tunen
Assistant Gaffer: Jochem van Ingen
2nd Camera: Chris Rudz
Data Handling: Emile Steginga
Actors: Peter Schotting, Leonie Stegink
Stylist: Melanie Keiren
Make Up: Hilda Jonkman
"I'm into Something Good" by The Bird and the Bee
I do not own the songs. Personal project, no commercial purposes intended.
GIF set on my tumblr: