Show and Tell : : AIGA 100 : : Exhibit and events celebrating 100 Years of Design

Facebook's design chief on empathy, complexity, and tomorrow’s leadership…

Innovator, artist, protagonist, and positive provocateur—Maria Giudice has pursued a vision of intelligent, elegant, people-centered design throughout her career. Her grasp of the pragmatic, the authentic, and the essential has kept Maria at the forefront of the intersection of design and business for over 20 years.

Facebook's director of product design since 2013, Maria believes that the innate characteristics designers possess – are superpowers.

Charge up yours as she shares her story, experience and insights.

This video was recorded the evening of Monday, March 3, 2014 at the Center for Architecture and Design in San Francisco, California, USA. Maria Giudice is an AIGA Fellow.

The “Show and Tell” exhibit and intimate conversation series honors the Bay Area’s prestigious AIGA Medalists, the national AIGA’s 100 Years of Design Centennial and the AIGA SF chapter. AIGA Fellow Karin Hibma Cronan curated and hosts.

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Show and Tell : : AIGA 100 : : Exhibit and events celebrating 100 Years of Design

: : CRONAN : : PRO

Celebrate the visionaries and the Bay Area leaders who are transforming both design and business today.

The American Institute of Graphic Arts (AIGA) Centennial honors the national AIGA’s 100 Years of Design and the Bay Area’s prestigious AIGA Centennial…


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Celebrate the visionaries and the Bay Area leaders who are transforming both design and business today.

The American Institute of Graphic Arts (AIGA) Centennial honors the national AIGA’s 100 Years of Design and the Bay Area’s prestigious AIGA Centennial Medalists Michael Cronan, Richard Danne, Michael Mabry and Bill Moggridge.

“Show and Tell” at the Center for Architecture + Design Gallery in San Francisco, California, USA.

Intimate conversation events give viewers an up-close and personal look at these four Medalists and Bay Area legendary design leaders. Casual and interactive, they showcase more than just the award-winning work. They present the designers’ process, early work, their stories and their relationships with each other.

The combination of exhibits and conversations affords a multifaceted insight into the whole designer.

As these past years have been witness to transformations in every aspect of our lives, we expect no less from the vibrant community of today as we go forward into the future.
The AIGA was formed in 1914 by a small group of graphic artists who gathered in New York City for mutual support and encouragement. By the 1980’s, the AIGA had grown into a national design organization with over 1,600 members. San Francisco Bay Area designers established the AIGA SF chapter in 1983.

AIGA in 2014 has over 25,000 members, and over 1,700 of them are in the San Francisco chapter. As a national organization, AIGA has experienced many milestones: honoring more than 150 leaders with the AIGA Medal; highlighting design excellence through dozens of competitions; uniting designers around issues raised at annual conferences; and creating the opportunities for relationships that forge a true profession. AIGA’s strength lies in its 67 U.S. chapters and two international affiliates, where members celebrate design in their own communities and engage in thoughtful conversations with peers.

AIGA SF celebrated its 25th Anniversary in 2008 with the publication of “What Were We Thinking?” The collection documents the heroic accomplishment of our local design leaders in a community that perhaps has no equal in the world for embracing change and innovation.

Exhibition and Conversation Series curated by Karin Hibma : : CRONAN : :

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