As told by Randy Golden, former Senior Program Manager, IBM Corporate Brand Architecture and Design.
IBM is a proud sponsor of Everything is Design, the work of Paul Rand, an exhibit running from Feb. 25 through July 19, 2015 at the Museum of the City of New York. The exhibit features more than 150 advertisements, posters, corporate brochures, and books by this master of American design.
Additional support for Everything is Design, the work of Paul Rand is provided by AIGA/NY, VSA Partners, NYSCA, Todd DeGarmo Studios, KYU, Philip Burton, Steven Heller, Will Miller and Lynne Maguire, David Rhodes, Willy Wong, Chermayeff & Geismar & Haviv, Chronicle Books, Lee P. Gelber, Pentagram, and Keith Yamashita and Todd Holcomb.
NEXT TV is a brand new channel. It covers a bunch of topics that are current and relevant to its young target – music, е-sports, app previews, games and more. We were in charge of fully branding it from scratch.
NEXT TV is fresh, versatile, dynamic and youthful. To introduce it to the world we created a series of colourful patterns and fresh animations. The concept is quite flexible and allows to be built upon in time.
Client: NEXT TV
Art Direction - Jelio Dimitrov
2d Animation - Jelio Dimitrov, Boris Borisov
3d Modelling & Animation - Boris Borisov
Film & Edit - Teodor Peevski
Music: Nick Waterhouse - This Is A Game