With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?" Written simply with equally minimalistic motion graphics, this video unveils the magic, the spark and the simplicity that is branding in its most fundamental form. Perfect for entrepreneurs, CEOs, innovators, rebels and disruptors of any kind. Motion graphics by the talented Saar Oz.
Our speaker at the March 2011 San Francisco, CreativeMornings (http://www.creativemornings.com) was Mike Monteiro, Design Director, and co-founder of Mule Design Studio (http://www.muledesign.com). This event took place on March 25, 2011 and was sponsored by Happy Cog and Typekit (who also hosted the event at their office in the Mission).
Mike's book "Design is a Job" is available from A Book Apart (http://www.abookapart.com/products/design-is-a-job)
A big giant thank you to Chris Whitmore (http://www.whitmoreprod.com) for offering to shoot and edit the video. Photos were graciously provided by Rawle Anders (http://twitter.com/rawle42).
The San Francisco chapter of Creative Mornings is run by Greg Storey (http://twitter.com/brilliantcrank).
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