“I never liked Disney princesses,” says Gina Pell, former chief curator at fashion e-tailer Joyus and creator of emoji app LOLy, which launched in September. “My favorite heroines are tough.” Gamora, the green-skinned warrior goddess from this summer’s blockbuster "Guardians of the Galaxy," proved the perfect doppelgänger for Pell.
When we asked Alexis Traina, proprietor of Modern House Wines, makers of impossibly hip California vintages, if she’d let us transform her into Angelina Jolie’s Maleficent, she replied, “Why not? We both like black clothes and headgear!”
Even with a bouquet’s worth of flowers tucked into his beard (a ticklish and no doubt allergy-provoking circumstance), the unflappable Josey Baker, owner of Josey Baker Bread, maintained his robust sense of humor. The flower-beard fad took off in early July, when dudes seeking their own cheeky version of the trendy flower crown began posing for Instagram selfies with posies in their facial hair.