User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It will start with a primer covering topics such as competitor analysis, validated user research, value innovation, and why you must design a “killer” user experience. Then several UX strategy techniques will be explained that you can use for crafting consumer products that potentially make magic happen and destroy outdated mental models.
The 12 basic principles of animation were developed by the 'old men' of Walt Disney Studios, amongst them Frank Thomas and Ollie Johnston, during the 1930s. Of course they weren't old men at the time, but young men who were at the forefront of exciting discoveries that were contributing to the development of a new art form. These principles came as a result of reflection about their practice and through Disney's desire to use animation to express character and personality.
This movie is my personal take on those principles, applied to simple shapes. Like a cube.
Check also the animated gif gallery here the12principles.tumblr.com/.
Our speaker at the March 2011 San Francisco, CreativeMornings (http://www.creativemornings.com) was Mike Monteiro, Design Director, and co-founder of Mule Design Studio (http://www.muledesign.com). This event took place on March 25, 2011 and was sponsored by Happy Cog and Typekit (who also hosted the event at their office in the Mission).
Mike's book "Design is a Job" is available from A Book Apart (http://www.abookapart.com/products/design-is-a-job)
A big giant thank you to Chris Whitmore (http://www.whitmoreprod.com) for offering to shoot and edit the video. Photos were graciously provided by Rawle Anders (http://twitter.com/rawle42).
The San Francisco chapter of Creative Mornings is run by Greg Storey (http://twitter.com/brilliantcrank).
Follow us on Twitter at http://twitter.com/SanFrancisco_CM
In this 60-minute video caught live at An Event Apart Boston 2012, Jared M. Spool discusses the surprisingly unintuitive logic behind the creation of "intuitive" websites.
When a web page works, your users know exactly what to do. Everything makes sense, and they accomplish their goal, pleased with your site. Yet, often pages don’t work, and users get flustered and confused. It turns out that intuitive web pages abide by a set of curiously unintuitive properties. Watch Jared explain how to merge interaction design, visual design, information architecture, and other skills together to assemble web experiences that delight your users.
Jared M. Spool is the founder of User Interface Engineering, a leading research, training, and consulting firm specializing in website and product usability. One of the most effective, knowledgeable communicators on the subject of usability today, Jared has been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers. At User Interface Engineering, he has guided the research agenda and built UIE into the largest research organization of its kind in the world.